conversion Archives

Guiding your customer from first impression to checkout may seem tricky, but retaining them is even harder. A successful ecommerce

What are the stages of the sales funnel, and how to predict them in advance?

Why is a sales funnel called a ‘funnel’? Basically because it is much wider at the top than at the

Catherine Mandungu is the founder of Think RevOps, a company that began as the pandemic was brewing. She realised the

If your business isn’t already significantly investing in blogging, it’s something you should put your time and attention towards. Blogging is

Various payment systems are available for online stores today. There are many advantages to using a bank transfer, especially if

In 2022, more people are working from home at least some of the time. The shift in work habits was

Online retail sales are a $4.9 trillion dollar global phenomenon, generating $768 billion in U.S. retail sales. This huge market, however, comes

Legal advertisements have evolved since the 1977 Supreme Court ruling, where the court overturned a previous ruling that prohibited such

When you have a startup, time and money are always at a premium. You need to find ways to market

Generating leads used to be a taxing and time-intensive activity, yet one which was essential for building B2B relationships that