Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to
With the rise of online side hustles and businesses in the Digital Age, most people do not consider the possibilities
Braidy Industries is a new aluminum rolling mill in Greenup County, Kentucky. As a startup company, they have a unique
When International Technological University’s CTO Kranthi Lammatha was a boy in the Indian farming village of Kasipuram, he would walk
Besides hard work, there are several other factors that influence start-up success, one of which is the state of the
It seems that people, as a whole, are becoming more and more environmentally-conscious, and we’re very glad about it. Within
Sometimes you have the entrepreneurial spirit and skill, but you just don’t have a revolutionary business idea worth pursuing. If
Sir David Attenborough’s call to arms on the last episode of Blue Planet II has been credited with the rise
In the sea of different brands selling similar products, the need for originality is stronger than ever. Product packaging has
Business in the twenty-first century is dominated by the growing discussion of corporate social responsibility (CSR) and the benefits or