As a successful business, you can confidently state that you have a great product and that you’re making waves within your chosen industry. Additionally, your supply chain, and business strategies are both sleek and economical, and yet, there is an issue: you persistently find yourself struggling to obtain sales and maintain the limited client connections you have. If this scenario sounds uncomfortably familiar, then you need to take a closer look at your sales approach and examine whether a CRM software application can help.
Your ERP software application may have streamlined the efficacy of your business operations, but if your customer relations and connections aren’t up to standard, then you’re already undermining your business potential.
To highlight this further, let’s examine how a powerful CRM tool boosts sales within your business – and, for further information, check out the latest CRM software applications from Sage.com here.
Read on to find out more.
Time management is a cinch
One of the biggest challenges facing your sales team is time management. It’s not easy for your sales teams to make the most of their working hours, if they’re finding it difficult to juggle clashing schedules, keep up to date with product information, follow up on sales leads and ensure post-sales obligations are met. A CRM tool means time management is a cinch and it makes customer service a priority. Shortening sales cycles by automating certain tasks such as quotes and orders means your sales team can work more effectively and helps them to focus on closing those deals and maintaining those client relationships.
Marketing is more effective
Sales doesn’t have to be a shot in the dark, with a CRM tool to complement your sales teams, individuals can create targeted campaigns using accurate data and ensure that these campaigns are seen by the right people. Marketing is expensive, but utilising a CRM tool ensures you’re making the most of your advertising budget and you’ll see a bigger ROI.
Understand where progress is being made
A CRM tool means sales teams can view active sales and weekly reports within seconds, helping everyone stay on target and establish where improvements need to be made. With features such as shared calendars, product information and selling pattern details, you can even streamline communications between your sales team members, saving time and money across the board.
Improve the customer experience
When a customer has a good experience, they’re more likely to return, which means a boost in your sales. A CRM tool helps you make customer service a priority, giving users a complete view of the customers’ journey and any other interactions, they may have previously had with your company. This insight allows for a more tailored experience and personalised response from your sales or customer service teams. The quicker you can get out an order, or resolve a query, the happier your clients and the stronger your connections will be.
CRM software is an essential sales tool that will help boost sales numbers across the board, invest in one today to make the most of every sales opportunity.