positioning Archives

People decide where to eat long before they see a menu. They scan the block, clock the vibe, and, fair

Phaneesh Murthy’s Blueprint for Building Long-lasting Client Relationships in IT Services

In the high-stakes arena of IT services, where contracts are often won and lost on razor-thin margins, Phaneesh Murthy emerged

GPS tracking has revolutionised the way we navigate and manage logistics, but even this powerful technology isn’t immune to challenges.

Since 2009, the reality show Shark Tank has been a consistent crowd-pleaser. In 2022, media ratings and analytics giant Nielsen

A successful negotiation could lead to a significant deal, especially in the sales industry. The strategies and techniques can make

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or

The world of gaming has grown significantly over the years, attracting millions of players globally across different platforms. From casual

Shopping is viewed as a recreational activity, rather than a plain functional need to make purchases. This aspect of pleasure

Let’s get this clear from the start – marketing is not my thing. I spent years telling managers that I

For decades the big four credit card vendors, Visa, Mastercard, Discover and American Express have had a lock on non-cash