Let’s get this clear from the start – marketing is not my thing. I spent years telling managers that I

Let’s get this clear from the start – marketing is not my thing. I spent years telling managers that I
For decades the big four credit card vendors, Visa, Mastercard, Discover and American Express have had a lock on non-cash
Rushing your SaaS product to market to capitalize on the still-growing demand for cloud-powered software solutions might seem sensible, but this
If you want to get a big picture view of where your business stands in the market, see if it’s
Last month was my first anniversary of working a startup from ground up. A year since regular employment, surety of
Any solid business plan requires a social media strategy. Social media has pushed into every area of our lives, governing
When it comes to branding, most people think only of what they see in terms of color and logo. While
Making Swiss watches such as Breitling Navitimer or Tag Heuer Formula is more conservative than creative. This conveys the market
The Economy May Stall: Why That’s Good News 2019 is around the corner and the economy is showing signs of
A name is a label by which animate or inanimate things are called or referenced. When we think about names,