brand building Archives | The Startup Magazine

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely

Launching Your Online Platform: Tips for Startups

Getting your website up online is a monumental moment for startups as it forms the gateway to a digital marketplace

As part of our Founder interview series, The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm

From product discovery to product research culminates in the purchase decision, all such activities happen on a vast scale on

If we were to pose the question ‘what is a business?’, how would you answer? Odds are you will give

For entrepreneurs looking to launch their startups successfully, the list of must-have tools is quickly expanding. Now, an online presence is

In marketing, there are various aspects of brand building such as leading brand, off-brand, and personal branding. In your business,

Many inexperienced small business owners may believe that a brand is as simple as a unique company name and logo.

Moving from zero customers, zero brand image, and zero sales to a thriving, profitable business takes an investment of time,

In a world full of 500-word blog posts, long-form content is a refreshing break from the norm, a way to