In this article we will focus on increasing the digital marketing of your products and services in a strong and professional network such as LinkedIn. For this, we will review the factors that enable us to make the best use of company pages, an alternative that is unknown to many people, on LinkedIn.
So, in this note, when we talk about company pages, we only refer to that option on LinkedIn, not on Facebook.
5 Tips For Using LinkedIn For Your Company Marketing
1. Optimize for new design Company Pages
Now that the new design of the company page is officially available to everyone, it is important to optimize the page to take advantage of the new design.
You can download from the complete electronic book HubSpot about design changes (in English) and how to configure your page to fit the new design, but at least make sure to take advantage of some of the most important changes such as adding a cover image, and make sure that the image you have upload from your products and services and continue to show well with new designs.
2. Publish company updates
Get the most out of your company page on LinkedIn by posting a company update so that all page followers see it. This will give LinkedIn users more reasons to follow your company page and increase your reach on this network.
You can also take advantage of the power of segmentation with the guide options offered by LinkedIn. You can direct these updates to certain users.
Page administrators (you must set yourself as an administrator first, it does not automatically) can direct their updates according to criteria such as company size, industry, position and function occupied by that person in the company, seniority, and geography, or included or not included employee. According to internal LinkedIn research, when implementing digital marketing segmentation options, audience participation increased by 66%.
3. Know what people say about your company
You might need an application that can help you track what people say about your company and other related topics on Twitter. First you need to install the application and adjust your theme to see tweets, trends, and the most important keywords. You might also need to automation using LinkedIn automation tools. You certainly cannot control your LinkedIn at any time.
4. Add videos to your Company page
You can make your company page more interactive by adding videos. To do this, if you are a page administrator, you must click the Products tab and, in the “Edit” drop-down menu, click “Add product or service”.
5. Take advantage of “LinkedIn Answers” as a marketing tool
In addition to the ability to ask questions, the LinkedIn answers section also offers a great opportunity for users to share their experience, as well as a link to a content page that can help answer questions from others. Have you recently provided a useful answer (perhaps one that was selected as the “Best Answer” by who asked the question) to someone else’s question? When you are on the question page, click “Share this” below the question. Then, you have the option to share the question via LinkedIn message with a maximum of 200 of your connections, mark it in Delicious, or take the link to share in another way.
We hope this digital marketing article is useful. Thank you for reading.