Studies have shown that business events, both large and small, have one of the key roles in the growth and expansion of the Australian economy and with very good reasons. Large events are closely linked to the improvement of infrastructure and drive the growth of tourism, while smaller events have shown to be a great way of improving the productivity and creativity of businesses. A small business event is a great chance for you to show your employees you care for them, build a positive team spirit and also boost the creativity and productivity of your business.
On top of this, planning events can be a great chance for you to improve your organization skills and become a better leader. However, organizing business events can be very stressful. There’s a lot of pressure on you to make sure everyone has a good time and everything goes according to plan as messing it up can have severe negative consequences for both you and your business. With that being said, there are a few tips you can utilize to help you plan your events with ease and great success.
Define the purpose of your event
Before starting to plan the actual details of the event, it’s important to recognize why you are planning the event in the first place. If you are hosting an event for the sake of doing it, you are missing the point as you won’t have any goals to aim for other than “having a good time” which, in the business world, is a waste of time and money. Of course, you should aim for everyone to have fun but setting the ultimate goal of the event, whether it’s to build team spirit, validate your employees or anything else will help you organize your resources, while at the same time increasing people’s interest in it and furthering your business goals.
Have the logistics planned out as soon as possible
One of the most demanding aspects of organizing a small business event is making sure that the logistical part of it is taken care of. Figuring out where the event will be held, how many people are going to come, what drinks will be available, if and what food you will be serving are all integral parts of the whole process, without which, there would be no event at all.
You should, of course, firstly figure out who is going to attend the event, which will give you a reliable foundation to build from, as the numbers will determine the other ingredients of a successful event. Getting these things taken care of as soon as you possibly can will help you take some pressure off and provide you with extra room to plan out and organize the other parts of the event. Another advantage of having these things taken care of sooner rather than later is that it will give you time to adjust to any unexpected issues that can arise along the way.
With that in mind, it can be useful to look for things such as versatile corporate alcohol delivery in Sydney, that can help you take care of the drinks aspect of the event, rather than getting them by yourself, as they will be able to easily adapt to any changes of plans that can occur, no matter if it’s a change of location or an increase of attendance.
Don’t neglect the details
Even for a small business event, one of the crucial things to remember is the little things that make up the experience people get from the event. Things such as: providing adequate parking space or transport if needed, Wi-Fi passwords, charging stations, food allergies of your guests etc. Although, many people won’t notice these little things if you provide them. If you don’t, they surely will and if too many of them are added up, they can leave a bad ultimate impression on your guests.
Keep an eye on your finances
Studies show that around 82% of corporate event planners are most concerned about their event budgets and there’s a good reason for you to be too. Organizing an event is no cheap endeavour, especially for a small business, which is why you need to be very careful with your budgeting plans. You can look for sponsors that will help you in lowering the costs, but ultimately, the most effective way to lower costs is by planning the event as efficiently as possible. Before doing anything concrete, try to add up the numbers from your plans to see how much it’s going to cost you to see if the business of your budget can handle it. If not, try making a few adjustments without sacrificing the quality of the event too much. Remember that the money you are using isn’t going to waste, as organizing an event is after all an investment.
The key thing to remember when planning any event is that there are some things that can be out of your control. Unplanned issues can occur at any moment, so it’s important not to get too comfortable or relaxed in order to be prepared to deal with those issues. With that being said, it’s almost impossible to take care of every single detail by yourself, so try to find reliable people to help you out along the way. Even with a small business event, there should be plenty of people to help you make the event a success.