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The word leader brings to many people’s minds characteristics of intellectual strength, decisiveness and focused commitment. The authors of the

How to Perform a Competitive Analysis of Your Brand

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A business–whether it is a startup or an established behemoth–has its own identity. Like human beings, it has its good

As part of The Startup Magazine Female Founder Series, we caught up with Cassie Sneglar, a rising star in the

If you’re thinking about going into business as a startup, it is incredibly important that you consider how to get

If it’s not clear already, going it alone is not a sustainable career strategy for ambitious entrepreneurs. Much as you’d

L Marks is the leader in launching corporate innovation labs around the world. They match startup companies with interested corporations

Starting a company is not all about the financial side of the story. You need to invest time and many

The new recruits that you hired are sitting in a room, facing a screen. The instructor is literally reading out

Marketing is getting indispensable in business today, and several entities engage. What do you wish to achieve from marketing? You