A strong brand lives only in the mind of the consumer. It’s the collection of thoughts and feelings a person has towards a particular brand. While you can aim to steer people in the right kind of direction, you can’t fully control how they feel about your brand. You can, however, do your best to make sure they have a positive experience with you every time. There are a few foolproof tips I like to use to make sure this happens:
Design a Simple but Memorable Logo
Your brand’s logo needs to be simple, but memorable. Logos started out as very complicated little drawings and images, but they’ve since simplified to make life easier. However, you should still try to convey some things about your business and brand with your logo design. Yes, it’s difficult, but it can be done.
Keep a Consistent Brand Voice
Your brand voice is very important, as this is how you’ll come across to customers. You should use this style of voice in your advertising campaigns, marketing, and even when engaging with customers on social media. By keeping your voice consistent, your customers will begin to feel as if they know you. You can be fun, informative, and even flirty if your business allows. However, remember to remain professional and appropriate at all times.
Be Consistent With Brand Colors and Fonts
Colors and fonts are another big part of a customer’s experience with you. Pick a couple of colors to be your brand colors, and a font that you feel says something about your business. You’ll need to do your research here. Certain colors can portray moods and make people feel different things. The same goes for fonts. Usually, the fonts that are trying to look fancy give off a ‘budget’ feel, and the fonts that are more simplified can seem luxurious. Research, research, research! Remain consistent so your customers feel as if they’re beginning to get to know you.
Have a Strong Online Presence
Having a strong online presence will help you to build a strong brand. For your presence to be strong, you’re going to need a website, social media profiles, and maybe even a blog if you can commit to it. You need to ensure that you can keep all of these things up to date, otherwise they will do you more harm than good. Be consistent and make sure you’re putting quality content out there. If you don’t bother, you won’t do half as well as you could. thebrandauthority.net could give you more info.
Prioritise Customer Service
Customer service is essential; it shows you value your customers and want them to have the best experience possible. Having great customer service will always generate positive feelings towards your brand for a customer. Personalising emails, giving discounts to loyal customers, and going the extra mile is an amazing way to build your brand.
Use these simple tips to build your brand and with consistency you’ll go far. See you next time!