Emily Georgie, Author at The Startup Magazine

The finance metrics that matter most to startups

You don’t need to be an accountant to start a company but you should become intimate with key accounting metrics.

Copenhagen is bursting with innovative ideas and has startups in innovative sectors such as healthcare, biotechnology and cleantech. However, the

Crowdfunding is a still perceived as fairly new phenomenon within the startup scene, yet has swiftly become a serious talking

When you move your startup into its first home, you usually can’t afford to give much thought to its design

Outsourcing is a familiar concept for many successful business owners. Not only is outsourcing an excellent way to reduce the

If you’ve launched a new small business during the last couple of years, you are probably struggling to secure a

A strong brand lives only in the mind of the consumer. It’s the collection of thoughts and feelings a person

Believe it or not, you don’t need millions in the bank to launch a successful new company, you just need

You are probably not going to want to learn that seventy-five percent of startups fail. What can you do differently

One of the big questions, when you’re going into business, is whether you should generalize or specialize. Whether you’re going