From product discovery to product research culminates in the purchase decision, all such activities happen on a vast scale on Instagram using Instagram brand building tools. That is a reason for marketers making a beeline to the platform. Almost 80% of users base their purchase decision on their Instagram findings of brands and products, and the percentage of people engaged in product discovery and research is almost the same. Creating an impressive bio on Instagram with a high-quality image and due optimization is the starting point for launching a marketing campaign on the platform. The next step is to build instant credibility about the brand for which you can spend as little as $8 to buy 50 likes Instagram that tells people about the extent of reliance that others have on the brand. It is a great way to kick start the campaign.
Not marketers alone, but business owners and influencers crowd the Instagram platform to derive the immense business benefits that it has to offer. However, you must have a good grasp of the platform’s visual aspects with a good understanding of the dynamic esthetic and the continually evolving graphic design trends that play a critical role in achieving marketing success. Mastering the upcoming graphic trends is essential for ensuring that your visual content is current and lively.
Here are some current graphic designs trends that can help you be at the top of your Instagram brand building game.
Although it might be debatable whether old is gold, graphic designers are ready to embrace any old design trend even today, thereby proving that designs can defy dates and seldom become outdated for lasting Instagram brand building effects. Vintage design trends are again finding favor in 2020, as evident from how things are unfolding on Instagram. Designers are happily using grainy effects, watermarks, and presets that give a vintage touch to the Instagram images and hold unique appeal. The trend is not new on Instagram because the retro or vintage look has always found a place on the platform, but now it seems to become mainstream.
The vibrant imagery on Instagram owes its liveliness to colors that add life to images and make it look surreal. Baby-soft pastel hues that dominated through 2019 are now making way for darker and duskier tones. Shiny tones are losing favor, and powder finish is set to dominate the design scene in 2020, as already demonstrated in various campaigns. The range of colors will be fewer. To elevate images, designers rely more on the different shades and gradient of a particular color by adding just one of their signature shades. You can insert shapes or inject the pigment in the image’s background to infuse the entire grid of pictures with a chosen color in its different hues.
Fuse Emoji with photography
Using Emojis in photos has been in practice for a long time on Instagram, but this year, the trend’s adoption is on a much bigger scale. However, using Emojis in photos is not as simple as it seems. The trend is prevalent among leading brands like Pepsi and Durex that use Emojis only for the campaign as it adds a playful vibe to the feed and enhances engagement if used as sliders in Stories. Emojis give a playful twist to the content, and you can even use Emoji stickers to decorate your Instagram Stories and increase its appeal and attraction.
Play with Imperfections
Near perfect images that are true to life is no longer the mainstay of Instagram designing. It has now evolved into a more creative form by using unusual visuals like wrinkled faces, dog-eared novels, crumpled papers, and shattered glass that are all part of the imagery. More of these will be visible in your feed in the coming years as there will be a fusion of analog and digital images that embrace imperfections. Being less than perfect will be the new norm for Instagram brand building designers, which will turn back the clock for Instagram to a time when imperfections did not matter while judging visuals. Today, perfectly groomed women posing against rustic and messy backgrounds are much in demand due to its edgy appeal.
Too much editing to make images more vibrant is now passé on Instagram. Just some minor tweaking of image orientation or a hint of color modulation is more than enough to create an impressive image that appeals to the audience. The trend began in 2019, and in 2020 it is now a norm to emphasize user-generated content despite not being a near-perfect image. The trend known as no-edit edit is one of the most noteworthy trends of 2020 that is now going to stay.
Now the focus with Instagram brand building is on seizing moments and not just creating pictures. Moments that make the audience realize its relevance with the brand are the motivation for this type of image with a natural appeal.