All good websites need to have a clear SEO strategy that puts them front and center when people come to search on Google or similar search engines. However, even if you have put in place a clear strategy some time ago, there is every chance that it is going to need updating to ensure that it remains relevant in 2020 and beyond. So, here are a few ways to update your site’s SEO.
Keywords
A strong SEO strategy revolves around keywords. There is every chance that the words to target have changed since you last wrote your content, so it is worth doing the research all over again. If you don’t want to do this yourself, you could always pass over this responsibility to an agency such as SEO Ibérica. Other areas that you need to take care of include your title tags, which need to be optimized. You also need to use keywords in meta descriptions and review your content to ensure that it also contains the appropriate keywords.
Links
The next aspect of SEO that inevitably plays a big role in your site’s ranking are the links. First of all, you have the backlinks, which are from other pages to your website. If you acquire these from trustworthy websites, search engines view this as a vote of confidence and are more likely to rank you highly. You need to take a proactive approach that involves reaching out to bloggers etc. You also need to look at the outbound links on your site to ensure that they are not going out to anywhere untrustworthy that can cause your site to be punished as a result. You also need to link internally to other parts of your site and remove any broken links on there as well.
Content
There is no doubt that content plays an integral part of ensuring that your site is continually climbing up the rankings. Search engines have a desire to give their users the best answers to questions and searches, so will often seek out content that is written in long form. If there is any content on there that has been duplicated, now is the time to seek to remove it. If you have plenty of articles that are outdated and are in need of some new information, now is the time to add it.
Site Performance
The final area that you can seek to improve is the overall performance of your site. There are various areas to consider here. First and foremost, you have the speed at which the pages load. Not only does this play a big role from an SEO perspective, but people are also unlikely to sit around for a long period of time to wait for a site to load. You can also seek to optimize other areas of your site such as the visual content.
Sorting out these four areas on your website can go a long way towards ensuring that your SEO strategy is effective and the site runs as well as possible.
