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Marketing

What Type Of Ad Is Best For Your Business And Why?

Contributor

Organisations spend millions of dollars on advertising campaigns; but with so many different advertisement platforms, how can marketers decide which one to spend their budget on?

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Image by Gerd Altmann from Pixabay

For a lasting impact, advertisers must make use of various advertisement platforms that work cohesively to reach consumers. Here, we have outlined a variety of advertisement platforms to help businesses choose the best one:

Google Ads

Google Ads is an online advertising service that lets businesses run customised ads on Google’s search results page. An Adwords agency can help review a business’s current marketing strategies, and help them grow their online presence, and ad ROI. In short, businesses that use professional PPC management services see a higher return on their investment. 

Why Use Google Ads?

Below we have outlined the 3 primary benefits of Google Ads:

  1. Reach consumers with buying intent: people searching on Google are actively looking for the products they want. With geo-targeting technology, businesses can also target people on the move. For example, somebody in the vicinity could Google for a place to eat, and be directed to your cafe. 
  2. Pay only when users click on the ad: Google’s Pay Per Click (PPC) advertisement model means you only pay for what works. This is different from traditional advertising that you have to a certain amount for, whether or not someone actually engages with the ad. 
  3. Advanced Tracking Ability: With Google Ads, you can track how many people see your ad and click on it. This way, if you see people engaging with the ad, but still not buying your product, you’ll know that it’s time to tweak your landing page, or website content.

Twitter Ads

With millions of tweets sent every day, it is possible for your content to get lost in the onslaught of information. Twitter ads can help businesses get their message to the right audience In fact, Twitter’s data shows that ad engagements have increased by 69%. With simple and optimised ad formats, businesses can drive traffic and attract consumer’s attention through this platform.

There are a number of different twitter ads which are outlined below:

  1. Promoted Tweets: These appear in targeted users twitter timelines, and on top of the search results for both mobile, and desktop apps. These can attract consumers who are not already following your business on Twitter.
  2. Promoted Accounts: Also known as Follower’s Campaign, promoted accounts allow you to promote your business’ Twitter account to targeted users.
  3. Promoted Trends: Trends on Twitter are the most popular subjects of conversation across the country, or the world. And promoted trends allow businesses to promote their hashtag at the top of the trending list.

Facebook Ads

Research has shown that 92% of agencies admitted that Facebook Ads generate more sales. What’s more, 42% of agencies say that lead generation is the primary reason that businesses use Facebook Ads. This makes Facebook the perfect platform for businesses hoping to scale, and reach a wider audience. As with Twitter, Facebook Ads can be designed in the following formats:

  1. Photo Ads: This simple strategy is the best way to start Facebook advertising, particularly for new businesses.
  2. Video Ads: With digital video advertisement set to dominate the next decade, Facebook’s use of videos to both inform and attract consumer attention is a great marketing tactic. Moreover, research has shown that 92% of video viewers share the videos regularly, and 53% are more likely to learn more about the product after watching the video.
  3. Carousal Ads: A carousal ad uses up to 10 photos or videos to showcase your product or service. This format can be used by businesses to highlight a number of products and services in a single ad.

In A Nutshell

The three types of ads mentioned here are particularly useful for small businesses, and those hoping to increase their reach. With the right PPC management service and advertisement campaign, businesses can determine which platform to utilise to engage their audience, while effectively boosting sales.