Everyone knows the importance of great product design, but one aspect that is sometimes pushed to the backburner is the actual packaging that carries and represents the product. Some online retailers make the mistake of thinking that packaging isn’t important because their customers are making orders online after viewing digital product descriptions. However, even in a situation where the packaging is not apparent before the sale, it does still have an effect on the buyer’s initial perception of the product as they’re seeing it in person for the first time and opening it. With that said, here are three arguments in favor of the notion that packaging might just be the single most important aspect of product design:
Perfect Packaging = Professionalism
Portraying professionalism is one of those goals that every company has alongside increasing profitability. It’s hard to argue with the fact that packaging is easily the most influential feature that affects how consumers will perceive your product. The most apparent way for an online business to enhance professional appeal is to simply invest in web design. However, the most successful entrepreneurs know the importance of also working with product and packaging design experts that can facilitate the entire process. For example, The Packaging Lab has become a leading provider of turnkey package design and production services.
Poor Packaging = Poor Sales
A product that is being represented by a poorly designed package will usually not be well-received by consumers because everyone has become so accustomed to modern packaging. In fact, the packaging and branding is often the only factor that truly distinguishes “name brands” from “off brands.” Something as small as a logo and a nicely designed box can literally mean the difference between being viewed as a knock-off or a unique presence in your own lane. Many marketing studies have proven that improving product packaging creates a direct increase in sales and engagement, and that’s simply because consumers shop primarily with their eyes.
The Biggest Brands Have the Best Packaging
It is an obvious fact that massive multinational corporations usually have the best product packaging. One could argue that the superiority of their packaging stems merely from the fact that they have massive product design budgets. However, the observation that the biggest brands spend millions on packaging only further proves the importance of investing in this aesthetic enhancement. If bigger brands have better packaging, then one can assume that better packaging might also create bigger brands in the same way that the answer to 1+2 is the same as the answer to 2+1.
The packaging is the Top Priority for a New Product
Ultimately, the packaging should be the top priority in laying the foundation for a new product. A product’s packaging should embody a clear and appealing depiction of the product in a manner that emphasizes its uniqueness. Traditionally, the packaging for any product needs to make a clear distinction between its material and the main contents of the package. As a bonus tip, try to ensure that your packaging is both attractive and suitable for the safe transport of the product.