You have a great product or exceptional service to provide but are unclear about how to gain exposure for your new business. Many new businesses suffer the same fate; they remain stagnant for years with little growth. The reason is that as a small business owner you have limited funds available to launch an all-out marketing campaign. The good news is that there are several different new product marketing methods to get your name out there without breaking the bank.
Tried and Trusted
While much of the business population focuses on social media, the old tried and trusted ways to expanding your business still prove worthy of the cost and time. Conventions and trade shows are still an effective means to help bring in new customers. New product launch tips include setting up a pop-up tent, a banner or a table branded with your company name and logo. This will attract people to see what you have to offer and give you the opportunity to make a physical connection in real time.
Sponsorship
Your presence in the community says a lot about who you really are. Sponsoring the local football or soccer team or supporting your community by helping with local charities is an excellent way to show people that you live here too and you care about the community.
Website
As a new business owner, you may opt to hand out cards versus setting up a website. However, you must remember that people are more apt to check you out online to validate your business as credible. A website should attract and hold a person’s attention long enough to remember you.
Make sure that before you go live you have your logo, colors and a little bit of personal information about you, and the goals you hope to achieve as a business owner. In addition to that, it’s also imperative that people can move through each section with ease, otherwise they will give up and exit quickly.
Impact of Social Media
I’m sure you already know that social media platforms like LinkedIn, Facebook and Twitter get millions of viewers daily. What you may not know is that you can place an ad that targets your particular audience for a minimal investment. By placing an ad on one or two of these sites you gain name recognition, trust and a lot of traffic directed to your website. They can serve as a critical part of your new product marketing strategy.
Using Email to Expand Your Base
Email provides a fantastic new product marketing method to send hundreds of letters to people within your demographics for a nominal fee. It’s something that does not require stamps or envelopes and once you hit the send button on your computer, the person you sent it to receives it. And, as an added bonus, you now have these people added to your mailing list, so the initial cost for the list of names is all you’ll ever pay.
Samples/Incentive Programs
Another way to attract people to your business is to offer a free sample. For instance, you sell car detailing towels. So you get a mailing list and send out a small free sample along with a pamphlet. This will let potential customers try your product and read up about the services and other products you offer.
Small business owners also tend to overlook their existing customers, instead of using their loyalty as a way of achieving growth. If your existing base is happy with your business, on the whole, they will tell their family and friends to use you instead of the competition. Instating a rewards referral program where they get a discount for services or a finder’s fee will work in your favor.
Many small business owners miss the chance year after year to experience growth that exceeds their expectations simply because they feel they don’t have the money in their budget to spend on marketing their product. Thankfully, for a small amount of money, you can launch a successful new product marketing campaign and reap the benefits.
