Gone are the days when marketing of products and services was limited to mainstream media, the use of billboards, flyers, and word of mouth. Today, social media has become an essential marketing strategy in Houston for businesses of all sizes. Businesses everywhere should embrace the best social media strategies.
Social media is the one place your business will be seen by millions of people, depending on the site you advertise on. For example, Facebook has about 2.38billion active users, Instagram has over 1.1billion monthly users, while LinkedIn has over 250million monthly users.
If you are running a company that provides services to people internationally, this is an incredible outreach. Alternatively, if your business targets the local market, you still reach a significant portion of the population. People of all ages and in all regions have embraced social media.
It is cost effective
Compared to most marketing strategies, social media is one of the cheapest ways to market your business, based on the number of people you reach at the same time, for a given cost. Consider how much you would be required to spend if you were to print a million flyers to reach a million people. Using the best social media strategies, it is possible for you to reach millions of people at a competitive price.
You get to engage with your potential clients
The various social media platforms make it possible for you to engage with your existing and potential clients. This makes it easier for you to persuade them to buy whatever it is you are selling because you have the opportunity to respond to their concerns or any questions they may have on the products or services you offer. This is unlike other marketing methods where you are left hoping that the information you provided is enough to convince a client to communicate with you.
Loyal customers make great online ambassadors
Social media is one of those marketing platforms where you do not have to work hard on your own to convince people that your products or services are worth the investment. Client satisfaction is paramount in this age of social media. This is because these same clients will either help you convince potential clients that you are legit and worth their money, or ruin you if they were not happy with how they were handled or by the quality of products you sell. Potential clients tend to believe the word of a satisfied client more than that of the seller.
You can easily measure the return on investment
One of the challenges many businesses face is the failure to understand if investing in a particular marketing strategy is worth refinancing because they cannot tell if they have recouped the initial investment, especially when running multiple marketing strategies.
With the best social media strategies, however, you can easily determine ROI. This is because the contacts and confirmations are made from the same platform. You can quickly tell potential clients who have become paying clients based on a promotion you carried out on any of the social media platforms.
If you have a business and are not using social media to inform people about it, you are missing out on a massive client base that you could easily convince to buy what you are selling.