5 ways to make your business stand out at a trade event
Free Standing Display Units (FSDUs) are cardboard display stands, a very familiar sight in high-street retailers and trade events. FSDUs act as a promotional tool to be viewed by the bulk of passers by and guarantee that they will draw the interest of prospective customers.
In terms of ROI, FSDUs are a cost effective method of in-store promotions. They are usually made from cardboard so aren’t expensive to produce or replace and they can be made in any size so as to hold a high number of products.
Despite the success of these display units you still only have a very short window to make an impression and encourage the impulse buy. So how can you ensure that your FSDU is attracting the most attention?
1 DESIGN
FSDU designs and techniques are constantly evolving and everyone wants something different. Trends at the moment showcase bold colours and large brand names to give maximum impact.
2 POSITIONING
Place the FSDUs shelving on a tilt, angling the product at the consumer at eye-level will also ensure higher visibility. Make sure they are visible, and not hidden behind any clutter or other furniture.
3 MESSAGE
The display unit must deliver an appropriate message quickly and succinctly – so make your headline bold, simple and benefits-led.
4 LONGEVITY
Keep FSDUs looking better for longer by adding plastic skirting to the base of the units to protect them from wear and tear and daily cleaning.
