It is estimated that more than eighty percent of internet traffic will soon consist of online videos. Video marketing is one of the most effective ways of reaching younger consumers. It is also more likely to be viewed in its entirety and remembered by consumers, and it is much more likely to be shared than other types of content. Good videos like testimonials and how-to content convert viewers into customers at relatively little cost. Here are a few creative ways to use video in your marketing efforts.
Make Big Announcements in Short Video Clips
You’ll lose a third of your audience in thirty seconds, so these clips need to be short. But that’s enough time to announce something big to your followers on social media or the public at large.
It may be a new product release, a hiring event, or major merger. More importantly, you can release short video marketing clips informing people of big news that will be coming out in the next few days. You’ll get the audience to tune in for the big announcement or at least follow you on social media so they’re notified when it is available.
Create and Share Video Testimonials
Video testimonials are considered more trustworthy than written ones. After all, you can see the person’s body language and hear their tone of voice. These testimonials are also more engaging. It keeps people’s attention for the duration, as long as it isn’t too long. That’s why you want to create video testimonials sharing your customers’ stories.
However, you should look for testimonials that were already created and posted by your biggest fans. Sharing this content provides additional authenticity, since it was created by a real user. Give the creator a shout out, and they’ll appreciate the fact that they were recognized. They may also advertise the fact you shared their content to their followers.
Personalize the Company with Video
A great way to connect with your customers is to humanize the brand. You could do this by interviewing real employees. What is a day at work like for your team? Capture video of the company’s facilities, or have a variety of people talk about the company’s culture. Create video marketing pieces showing your staff at industry conventions or charity events.
But you have to make sure you work with local companies as well. If you have a facility in Miami, you could work with a Miami video production company to create high definition video that will captivate your audience as you tour the facility or show them how your products are made.
Solve Your Pain Points with Targeted Videos
Frequently asked questions on your website should be answered in text form. However, not everything can be easily explained in written form, and people may not find that information in a casual search. The solution is to create how-to videos.
Demonstrate how your product is used, maintained or repaired. You’ll attract people searching for how-to information related to your product or general information on how to do something. A series of how-to videos that teach people how to do things they’re calling customer service or tech support about could reduce support costs, as well.
You could take things one step further by hosting question and answer sessions online, whether on your website, social media or an influencer’s channel. You can market the event on social media to get people to tune in when it is live. You may get a lot of emails in advance with questions to be asked at the event, and you’ll gain a lot of insight into your customers’ opinions in the process.
While online video is becoming the dominant way to reach prospects, you need the right kind of video marketing to attract an audience and convert them into customers. But these videos offer the highest ROI of any type of marketing.