Video has always been a powerful marketing tool, but more so in this contemporary digital age where netizens worldwide simply seem to love videos. Video marketing creates a high rate of viewer engagement.
If you run a business, then perhaps you should consider including the use of videos in your growth expansion strategies.
If online consumers seem to prefer video over other forms of visual media generally, then why not use that to your advantage?
1. Stronger Brand Awareness on Social Media Platforms
Is 2020, and if you don’t have a social media presence, then your business might as well be inexistent.
When people view a business’s video content, they would be more likely to remember the contents of the video as well as the company of business name associated with the video.
Besides, a video would be a great way to spread your social media presence seeing as it is pretty straightforward and typical for social media users to share videos that they find funny or witty.
Who knows, you might even go viral.
If a video is really unique and clever, then people will want to share it with others just to show their friends what they’ve found.
There doesn’t exist a scientific formula for going viral. It can happen today, or it could happen years later when the wider internet finally takes notice of the video you put up years ago.
Either way, if you want to cement your online presence as well as reach, new audiences then consider making a video for circulation on social media.
No idea how to do that? Easy. You do not have to do it yourself but rather find someone to do it for you like video production Austin who are experts in video production and video marketing.
2. Higher Google Ranking
Are you using SEO? Are you actively keeping track of your stats on Google? If you aren’t, then you are gravely missing out on the potential to pull traffic to your business.
A couple of things you need to know:
First, YouTube is the second largest search engine. Secondly, Google owns YouTube. According to Forbes, Google places a higher value on inbound links coming from their own platform, which, in this case, would be YouTube.
So, by increasing your business’s web presence on YouTube, you would, at the same time, increasing your chances of ranking higher on Google.
How this works exactly is like this:
The video would increase the time users spend on your website. Then Google would get the indication that your site has quality content. As a result, you would get a higher search ranking.
Just make sure that your video has creative titles, descriptions, and tags, and convenient backlinks as well that trace back to your website.
3. Higher Ability to Connect with Potential Customers
Not all products and business concepts can be understood with ease. However, the good thing is that clients can get a better idea of a business once it’s been explained using audio-visual means.
Whether it is a live-action explainer marketing video or a demo video, clients will be happy to attach a face to a voice. This, in turn, increases the connection allowing for an emotional bond, which, as you know, is an effective and powerful tool for storytelling.
Hubspot reports that consumers are 1.82 times more likely to buy a product after first watching a demo video about it.
Have you ever noticed that video testimonials are more credible?
The same idea can also be used to put in place a live video chat option for customer support. Besides the added visual connection, live video chat would also allow for the customer’s concerns to be addressed faster.
At the same time, live video chat is more convenient for customers as opposed to using text-based live chat.
4. Training Your Team Better
Here, an animated explainer video would be perfect for technical and monotonous topics.
A human being gets to retain 50% of what they read and only 10% of what they hear.
This means that employees who rely purely on textual information might not end up well trained because they won’t be able to retain much of what they read.
On the other hand, content that’s been enriched with visual content will be received much faster and retained for longer.
Previously, using video to train stuff used to be a thing that’s done by large businesses. That is not the case anymore.
Any business, big or small, could benefit tremendously from well-trained staff. Besides, using video could additionally help you reach to the employees with short attention spans.
Additionally, videos help to fasten the training process, and they can even help keep training costs low.
5. Reducing Expenses
Whether big or small, all businesses have expenses, and that’s expected. Anyone would love to keep their expenses low if they could, and you can use videos for just that.
First off, you could help cut back on expenses spent on traveling for client pitches and meetings.
With video marketing, you can hold face to face conversations just like in real life, but with the convenience of not having to travel.
Instead, that money can be channeled back into the business, thereby helping you grow and expand.
At the same time, when you embrace live video chat in place of text-based chat support, you can handle more calls in less time. This results in the need to have less call center staff.