Ways to Save Money on Your Google AdWords Campaign

Nothing can bring you as much targeted traffic as a well-run PPC campaign. Google AdWords is the go-to platform for this purpose as it is highly customizable and allows you to be completely in charge of every ad.

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However, a lot of digital marketers have problems starting with it, and some do not even bother because they believe it costs too much. It is true that avoiding payment is impossible, but you can definitely run the whole thing more efficient if you know what to do.

If you have not had an opportunity to try Google AdWords, now is as good as it gets. And if you are looking to make the most with the little that you have to invest, these tips will be of great use to you.

Coupons and Free Tools

You have probably seen Google Ad coupons floating around everywhere on the internet. They certainly help, especially for first-timers.

As for the tools, you also have quite a lot to choose from. And if one had to make a choice, it would seem that Cleverads Google Ads Tools are one of the best, if not the best these days.

Getting Rid of Underperforming Keywords

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In order to save money, you need to constantly monitor the account of Google AdWords. It is extremely difficult to find a keyword which can perform at the level you want, or even exceed your expectations.

Whenever you feel like something is underperforming, it is more than likely that you should delete it. How do you know if the keyword is worthless? Well, there are a few metrics:

• Clicks;
• Converted clicks;
• CTR;
• VTR;
• CCR;
• Value/Converted click.

If more than a couple of these are not up to par with the rest, you are better off replacing the keyword or restarting your campaign.

A Great Ad Copy

A good copywriter is difficult to find, but they are worth it. No surprise that big companies hire the best in the business. Nevertheless, this does not mean that you need to spend hundreds of dollars for a few dozen words.

Learning to write an ad takes time, but it is not something out of the realm of impossibilities. Once you have an ad, run it and try to make small adjustments. See whether it is performing better or not. Trial and error are inevitable. 

Use Extensions

Google AdWords have site link, call, location, callout, app extensions. If you feel like the ad is not looking good-enough, try to add an extension or two. It might be the difference-maker. 

Geolocation Settings

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Targeting a particular area with your ads is another method of saving money. Geolocation settings allow you to set preferences of areas that you want to focus on, and it even lets you run ads during a specific time of day. Not taking advantage of such a feature would be unreasonable.

Finding the Right Keywords

Keyword research is a big part of the campaign. You will have to spend a lot of time finding that perfect keyword which has decent search volume and does not cost too much.

High volume keywords are expensive and more competitive, so it is much better to refrain from bidding on them. Instead, you should aim to find more longtail keywords that are relevant to your niche. 

Campaign for Mobile Users

The difference between desktop and mobile browsing continues to increase. As more and more users lean towards tablets and smartphones, it would be wise to keep up with such a trend.

Mobile ads were once very cheap, but as things change, so does the price. Add more competition which is also investing in mobile ads, and you have a pretty difficult situation.

Abandoning mobile browsing is not an option, so you will have to invest money into that whether you like it or not. Separating desktop and mobile campaigns is the natural way to increase efficiency.

Remarketing

Once things get going, you will need to take the next step of improvement. It is remarketing.

A lot of users visit your site but do not bother purchasing anything. There was a reason why they got there in the first place, and you need to remind them of yourself again.

This is where remarketing comes in. You can target those people again – on other platforms like social media, or perhaps mobile apps. And if they return again, chances are that they will buy.

Keep Track and Continue Learning

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It is not a one-day process. These things take time to learn, and you need to be at the top of your game. You will be able to make the necessary changes by constantly checking on the campaign. And the more time you spend on tweaking, the more you will learn.

In summary, even if you have little to no budget, PPC and Google AdWords can be effective. The fact that every click is going to cost you should not deter you from giving this a go. And if you follow the tips mentioned in this article, chances are that you will not experience little to no losses.