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Three Reasons that Choosing the Right Courier Service is Important for Your Startup

A business’ success is built on a myriad of factors: customer service, product, pricing, originality, reputation, and so on. Although no one aspect alone will be enough to win you acclaim, even the smallest mistake can spell bad news for your enterprise. With so many competitors around, and so much competition, customers have the power to vote with their feet, and that’s exactly what they’ll do if you get it wrong.

Thanks to the advent of the internet, one of the most important areas to get right is deliveries. Almost every business will have its own website or eBay page and, once purchased, these goods need to be couriered to your clients. Lateness, damaged goods or a lack of communication are all offences grave enough to ensure that your consumers never buy from you again, which means that it’s very important to choose the right transport company. Here are just three of the ways that making the perfect choice could be of benefit to your business…

Customer Service

One of the most important things for any business to deliver on is their level of customer service. If people are happy with the service they receive, the chances are that they’ll shop with you again. If they’re not so happy, then they’re likely to vote with their feet. Lateness, damaged goods, and lacklustre communication simply don’t constitute good customer service. The right courier, however, will make sure that all of your goods are delivered on time, in perfect condition, and when it’s convenient for your clients, making a dependable delivery company a real asset to your business.

Repeat Business

As we mentioned above, positive customer service is one of the best ways to ensure repeat custom. Although we’re sure that you don’t need this explaining, this benefits you in a number of ways, increasing turnover, fostering loyalty, and ensuring consistent purchases over a period of time. With under 20 per cent of customers, on average, shopping in the same place more than once, delivering a good delivery service is one way to up the figures and get ahead of your competitors.

Reputation

Providing good customer service has the added advantage of helping you to build a positive reputation. This is not only a great way to ensure repeat business, but also to pull in new clients too. High eBay scores are a fantastic means to attract fresh buyers, as are word of mouth recommendations from existing shoppers. If your start-up can provide a good delivery service, then the chances are that you’ll benefit from both.

Enlist the help of a reliable courier service like TNT today and see how it helps your business.

 

Tom McShane

Tom McShane is a contributing writer for The Startup Magazine

One thought on “Three Reasons that Choosing the Right Courier Service is Important for Your Startup

  • Casey Jones

    Thanks Marijn for the advice on choosing a good courier service. I agree that it is very important to find one with a good track record. If your courier falls through, it can cause a lot of problems for your business.

    http://www.cslog.com/CourierServices.aspx

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