If you run a business based on subscriptions, you may be aware that even small improvements can have a dramatic and compounding growth effect in future. What it means is that you must always look for ways to make your subscribers’ experience more optimal.
If you are wondering where to start from, here are several easily implemented ideas that will help you reap substantial benefits from your subscription business.
1. Learn more about your customers.
Subscription-based businesses often make mistakes by not trying to learn more about their subscribers before introducing changes. Sometimes it is all too exciting to make instant decisions hoping to introduce swift changes, but if you have little or no information about your customers, how do you know your changes are to their benefit?
2. Individually improve every e-mail you send.
You subscribers should be engaged during the entire lifecycle of your email marketing campaign. Should you strive to boost conversions, examine the emails you send to your clients, evaluate and improve them to ensure they meet your business goals.
Your email marketing campaign as a whole should be evaluated, together with the lifecycle emails and newsletters, to improve the overall conversion.
You must also consider sending lifecycle emails based on the behavior of your customers if you are not doing it already. According to a recent research on the subject, such email marketing campaigns, also known as trigger-based, can increase revenue 4 times and lead to an increase in profits of up to 18 times. There really isn’t a reason you shouldn’t increase profit from your email marketing campaign with tools like Autosend (a free tool for lifecycle email marketing) and Madmimi.
3. Increase customer loyalty by using text messages.
Email is not as personal as a text message. Consider sending SMS to your customers to improve loyalty.
Customers are appreciative of text messages sent by businesses. An SMS marketing survey conducted in 2014 on 297 Americans concluded that only 33 percent of those that took part in it were against text messages received from businesses.
4. Reevaluate your pricing model.
Your search for the best pricing model may involve a lot of things. Consider accepting payments in a range of currencies and introduce discounts for prepayments and annual payments. It will help improve cash flow.
5. Consider using new forms of content.
There are different forms of content and content marketing is not only about article writing. Creating new content forms rejuvenates your content marketing strategy.
In 2015 businesses plan to increase the number of different types of content they produce by as much as 69 per cent. If you strive to get the best possible results from your content marketing strategy and stand out from the crowd, you will need to focus your efforts on generating unique new forms of content.
Never forget to spread the word for your latest content. Your efforts will be reduces to next to nothing if no one reads it. Emailing people is the best known way to get the word out, and this is particularly true for those you mention in your content. One of the tools you can use to accomplish this is Content Marketer or you can use email marketing software. Alternatively, you can do the same manually.