The major distinction between demand generation and lead generation is that demand generation is concerned with raising brand awareness, whereas
The majority of purchasers base their purchasing decisions on online research. This is one of the reasons why having a
Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a
A heatmap is used in carrying data analysis and presentations. This technology around visualization is key in communication. Visualizing data
If you’re a new business wondering why you haven’t got enough customers, you may need to think about how you
One of the most important aspects of digital marketing is knowing how to generate leads to nurture into sales. In
Email marketing is a powerful tool in the arsenal of an eCommerce website owner. However, over the years the general
Without an effective lead-nurturing strategy, a young startup will quickly find itself in dangerous territory. Leads are the lifeblood of
Your packaging is arguably the most important part of the product. The packaging is the key to selling the product
If you want to get a big picture view of where your business stands in the market, see if it’s