Why is a sales funnel called a ‘funnel’? Basically because it is much wider at the top than at the
SaaS (software as a service) is an increasingly popular way to market products and services. SaaS companies offer cloud-based applications
There exist two kinds of entrepreneurs in the business world: those who are satisfied with selling products that generate low
The major distinction between demand generation and lead generation is that demand generation is concerned with raising brand awareness, whereas
The majority of purchasers base their purchasing decisions on online research. This is one of the reasons why having a
Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a
A heatmap is used in carrying data analysis and presentations. This technology around visualization is key in communication. Visualizing data
If you’re a new business wondering why you haven’t got enough customers, you may need to think about how you
One of the most important aspects of digital marketing is knowing how to generate leads to nurture into sales. In
Email marketing is a powerful tool in the arsenal of an eCommerce website owner. However, over the years the general