Marketing Archives

By Farzad Khosravi Most founders build first and look for customers second. By then, they’ve burned three months on a

Marketing

April 21, 2026 Contributor

Why Your Startup Needs a Strong Brand Identity From Day One

In the rush to launch a product and find market fit, many startups push branding to the bottom of their

Marketing

February 26, 2026 Contributor

How Small Businesses Can Stay Connected With Their Customers

Running a small business means that you’re always going to be juggling responsibilities. You have to focus on sales, marketing

Marketing

December 10, 2025 Contributor

How a Klaviyo Email Agency can Supercharge your E-commerce Marketing – Sponsored

When you manage an e-commerce brand, you rely heavily on consistent communication to guide customers from discovery to purchase. Email

Capital Raising Entrepreneurship Startup style

December 8, 2025 Contributor

Deciding If a Franchise Is the Right Business Venture: Pros and Cons

For many aspiring entrepreneurs, purchasing a franchise seems like a promising path to business ownership. It offers the appeal of

Legal insight Marketing World

October 1, 2025 Contributor

QNET Executives Push African Governments to Regulate Direct Selling Industry

Direct selling operates in a regulatory grey area across much of Sub-Saharan Africa, where governments lack specific frameworks to govern

Marketing

September 14, 2025 Contributor

13 Reasons Why AI Overviews Matter for Brand Identity

For decades, search engines have acted as the gateway to brand discovery. Customers typed in a query, skimmed results, and

Marketing

August 27, 2025 Contributor

How Startups Can Compete in Crowded Markets With Smart Online Strategies

Startups face increasing competition in today’s saturated markets, making growth and visibility tougher than ever before. Success requires creative strategies