In 2012, retailer J.C. Penney switched from coupon-based promotions and sales to “everyday low prices”. The decision-makers expected sales to
Every business owner wants to grow their revenue, but scaling up your business can be a major challenge. Most companies
Having a large customer base is one way to make sure you’re always busy with enough cash flow. You can’t
A move into an international market is a big step for a UK based startup. If you have a cross