Technology has revolutionised every part of our lives, from the way we eat and shop, to how we socialise, date and receive our news. The world has become internet obsessed, with Americans now spending 10 hours a day glued to a screen.
Want to order take out? You can do that online. Need to find out a piece of information? The internet’s got that one covered, too. Or perhaps you’re looking for a product or service? Just head to your favourite search engine.
This is where SEO comes in. Search Engine Optimization involves using strategic keywords and well-researched techniques to improve a website’s rank. But is it really necessary? And should you be doing it? Here’s why having an effective SEO strategy is essential for your business.
SEO Can Deliver High ROI
When done correctly and effectively, the benefits of SEO can be vast, and there are some great tools for monitoring the SEO progress out there. As a cost effective method, SEO is able to consistently produce high quantities of organic traffic and subsequent conversion, making it one of the most successful forms of online marketing with regards to return on investment (ROI). While pay per click (PPC) advertising through social media can drive substantial revenue, the importance of SEO should not be overlooked.
Customers are Searching Online
In addition to spending more time online, 82% customers of customers conduct research online before purchasing, a figure that is predicted to continue growing. Without SEO, your business is likely to rank very low, resulting in consumers choosing your competitors that appear at the top. This means that investing in SEO is essential to visibility, ensuring that potential customers are able to find your business.
SEO is Here to Stay
It’s a bold statement to make, but it seems that SEO isn’t going anywhere any time soon as far from disappearing, it’s a form of marketing that’s continuing to grow. It’s actually pretty simple: as consumers continue to spend an increasing amount of time online, SEO will continue to remain relevant. However, SEO strategy is constantly evolving, meaning businesses must be prepared to get onboard with new techniques and adapt their strategy as required.
Your Competitors Are Doing It
To succeed and thrive in any industry, business owners must always be aware who their key competitors are and know what they are doing. After all, how can you hope to be one step ahead without knowing what your competition is offering?
As the internet reigns supreme, owners should be concerned with finding out if their business appears in search engine results. Your biggest competitors and industry leaders care, so you should, too.
SEO Puts You in Control of Visibility
Have you ever searched your website and looked at the results that come up? If you haven’t, you may want to do it right now. In addition to marketing, SEO puts you in the driver’s seat by allowing you to control which parts of your website are visible in results. For example, as the owner of a car dealership, you don’t want blank text to appear in searches. Instead, WMG can implement specialist automotive SEO by carefully creating titles and tags that drives traffic to product pages.
Investing in SEO is becoming increasingly important to drive traffic, boost sales and content with competitors. SEO strategy is perhaps the most significant element of any digital marketing strategy and is expected to become even more crucial as internet usage increases.