Traffic is the lifeblood of your business and the key to attracting clients and making sales. In this article we’re going to look at 7 different ways to drive more traffic to your blog site.
Keyword research
Keywords are simply words and phrases visitors type into Google search to find you. Depending on your niche, short tail keywords can be competitive and hard to rank for.
Including long tail keywords in your posts help them rank higher in search engines. Find keyphrases your clients use and sprinkle them naturally in the text.
Creating content that’s evergreen
Evergreen content never dates and remains relevant and useful. Find topics within your niche that will always remain popular and use to create posts.
Good evergreen posts will continue gaining popularity and attracting backlinks over time. Google favors popular content especially that with strong social signals.
You’ll find making some of your posts evergreen will help boost search engine rankings.
Creating viral blog content
As well as creating evergreen posts, create content that’s slightly controversial, useful, or gets an emotional response. This is a great way to make it go viral.
Content that gets lots of shares and likes plays a big part in boosting traffic. Consider infographics or short videos as part of your content strategy.
Email traffic generation
Building an email list creates one of the most valuable assets you can have in your business. Attracting laser targeted subscribers is a sure fire way of boosting traffic to your blog.
As long as your subscribers need or want the information you provide, they’ll open your emails. A high open rate also means a far higher chance they’ll click on a link to your blog.
Imagine building a list of hundreds or thousands of hungry subscribers. Qualify the right people for your list by offering them a freebie they can’t resist that’s tailored to their needs.
Making your site user friendly
A great way to increase traffic to your blog is by making it user friendly. Firstly check your site’s speed by going to gmetrix.com.
Slow loading pages are one of the major causes of high bounce rate. Ensure your text is easy to read by keeping paragraphs short and using a sans serif font.
Analyze your competition
Analyzing your competitor’s sites gives you a powerful edge over them. Look at the first few results on Google of your main keywords.
Study what they’re doing and see if you can improve on it, and take your own unique angle. Wordtree helps you find out why they’re ranking so high and the steps you need to take.
Guest posting
Publishing guest posts on the right blogs could skyrocket your traffic. Twisted guest posting is a powerful strategy and involves approaching only those with high ranking and strong social signals.
As an online entrepreneur it’s important to keep up with the latest trends and educate yourself. The The Startup Magazine is a great community to be inspired and educated.
