On becoming an e-commerce entrepreneur there is so much going on in your mind for your new business! You have everything from sourcing products, building your e-commerce website to watching that balance sheet so you don’t over spend. A few things may get neglected along the way and this is understandable as you are new to the process with it being your first start-up experience. One thing we see causing issues again and again is packaging, this is always forgotten about or left to the last minute.
As an e-commerce entrepreneur people will tell you to make the best of your website and description, as this is your shop window. But people forget that the physical packaging going out to your customers shows your brand and indicates the quality of your products. Subsequently this is where you need to spend a bit of time, getting this just right. Your customers will be thrilled with how their product has arrived even before they have opened it.
What you sell from your e-commerce business will determine what business packaging you use. It will determine what size the box will be, what thickness the box walls will need to be and even what colour you want your box. It isn’t just the box you need to consider, you also need to be looking at how you secure your product inside the box. You don’t need your items arriving at its destination battered or even worse broken! This is when you will get into the realms of refunding customers (no business likes giving money back).
There are several products on the market to help secure your products within your box. You have ‘Void Fill’ which are small biodegradable foam pellets that fill any open space inside your box giving your product a cushion when being moved around. You also have ‘Bubble Wrap’, these are sheets of air filled pockets that provide great support to your items when placed in a box.
The key to sending a product out so it arrives intact is using a box that is the correct size for your product. ASC Direct provides a custom box builder. We can manufacture any size box you need in any thickness, just enter all your requirements and let us build it for you. I know we said don’t leave you’re packaging till the very last minute but ASC Direct doesn’t mind last minute as we can send out your custom made boxes within 48 hours within a working week!
As a new start-up you will also want to think about the environment and what impact your packaging will have on it. You should be looking to work with a company that has an environmental policy in place and does everything they possibly can to recycle everything they use. You should be using recycled boxes for your packaging that have come from a company that in turn recycles. ASC Direct are quite unique in this way as they recycle everything they use in there manufacturing process.
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