When you run a business, building and maintaining relationships with businesses is just as important as doing so with your customers. Keeping in touch with your business contacts through email, as well as using the medium to collect new contacts, is one of the cheapest and most efficient ways of doing so. You might think that sending holiday cards, even holiday ecards, is old-fashioned and unnecessary. But they can actually play a vital role in B2B marketing. They are cheaper and more environmentally friendly than using physical cards. They are also easier to customise and send. And they are excellent for improving business relationships.
Easy to Personalise
When you create your ecards with a service such as Ecard Shack, you can personalise your cards in minutes. With physical cards, you might have a few stock images to choose from and some space to put text. But ecards allow a number of customisations. You can add photos, animations and pieces of music. This allows you to personalise your card to target your business contacts better.
Better Targeting
With the ease of personalising your cards, it’s easy to individually target each client or contact. You can change the text and image to something that references their business. This makes them feel as if they’re receiving special attention. You don’t have to send every client an individual card. Instead, you can still have several different cards for different businesses. A more traditional business might prefer to receive a more subdued card. On the other hand, a younger business could receive something more up to date.
Saving Time and Money
Business ecards can be prepared to go at the very last second. Don’t worry if you’ve forgotten to send a holiday greeting to an important client or contact. You can remedy your error immediately. With physical cards, missing the last mailing date for Christmas could risk damaging your relationship with your client. But with ecards, you only need to click a few times, and you have saved the relationship. Ecards will save you a lot of money too. There are no printing costs or postage costs, so ecard services are much cheaper.
Gaining a Modern and Environmentally-friendly Reputation
Using business ecards is all about maintaining your reputation. Using ecards shows that you’re forward-thinking, environmentally friendly, and not stuck in old ways. It shows you as a company that knows how to use technology to their best advantage. It also lets your clients know that you are green-conscious. Show your clients and contacts that you are thinking about the environment and trying to reduce your carbon footprint. Gaining a reputation as a green company will put you in the good books of other businesses trying to do the same.
When the holidays come around, and you start to think about marketing, don’t forget to consider how you’ll contact other businesses. Instead of sending out physical cards, think about the advantages ecards have over them. You can make the process a cheaper, quicker and greener one that will improve your B2B relationships.
