How To Improve Twitter Engagement

If you have yet to embrace the world of Twitter engagement for your business, then chances are you are missing out big.  Twitter is one of the best platforms that allows/enables businesses and entrepreneurs meet their target audiences, as well as potential customers/clients. Many people not only use Twitter to socialize, but also to get information on various products and services. So startups should use Twitter engagement as one of their primary marketing tactics.

It is considered the best networking platform to use to gather a loyal audience and a following from both loyal customers and potential ones. Twitter allows businesses to create posts, known as tweets, to introduce new products, promote existing ones, as well as market your brand. Although limited to 140 characters, you can say all you need in a summarized form, hence no risk of losing your audience on the way.

With the right approach, Twitter engagement can help your business grow to new heights. Posting valuable, informative, as well as engaging tweets on your twitter account can help double, or even triple, your following on the same. The more audience you get, the higher the chances of getting more traffic from the same, including loyal customers. Experts however advise against buying twitter followers as this could hurt your engagement rate significantly. Discussed below are a few tips, ideas, and tricks on how to attract organic followers using tweets and engaging content.

1. Know Who Your Audience Is

A simple research on who your audience is can save you lots of work and frustration in the future. Take a step back and consider what your audience expects of you before you can tweet anything that comes to your mind. Knowing your target audience, their interests, and your industry should help you start off on the right foot. You could also look through your competition’s twitter accounts to see what they are doing, and whether you can ‘borrow’ a few ideas from them.  Knowing just what your audience want, should help you get going.

2.Use Hashtags Properly

Hashtags are meant to help find/join big conversations, followers, and even new accounts. You can use a hashtag to start a discussion, engage other brands, followers, and also have a trending topic on the web. You, however, need to use the hashtag feature rather sparingly and responsibly when promoting your business.  While it may sound ‘cool’ to use more than five hashtags on Instagram, using the same on twitter can have severe implications to your account, and possibly following. If possible, use a maximum of 3 hashtags, and only if they are meant to join a broader conversation or break one down.  The hashtag also needs to be relevant to the subject and your niche.

3.Learn to Engage Effectively

There’s more to Twitter engagement than just retweeting and liking. Twitter chats, for example, provide an excellent and efficient way to engage the audience, as well as boost visibility online. Interacting with new followers, participating in conversations, and following other market players in the industry also helps bring your numbers up.  You need to be willing to give to others for them to see the worth in following you back.  Here are a few quick tips how;

1. Respond to tweets from big accounts. Doing allows your tweet to show just under theirs. This earns you more exposure than you can imagine.
2. Create relevant twitter polls. Twitter polls allow users, followers, and audiences air their views on what they think about your product or service.
3. Follow other users and engage them consistently.
4. Add your opinion when retweeting tweets. You can put the whole process on auto and buy automatic twitter retweets and likes
5. Share industry relevant links alongside tweets.
6. Consider live tweets especially when attending or holding an event. Remember to add a captivating hashtag to make finding the tweet easy.

4.Schedule Your Tweets Appropriately

According to research, a tweet has an average lifespan of 18 minutes. If the tweet isn’t seen or noticed within this time, chances of it going viral are very slim. For this reason, it’s advisable to schedule tweets to post at least five tweets in a day to improve its visibility. Some of the most successful companies today post up to 20 tweets in a day. This helps keep them in the game. Using a tweet scheduling program like HootSuite can help you accomplish this with ease. You could also improve visibility on twitter by posting a minimum of 3 different tweets, but on the same topic, at different times of the day. Posting a tweet when more people are expected to see it, such as in the morning, lunch hour, and a few minutes past five could help too.

5.Focus More on the Customer, And Less on the Brand

Looking into the most popular tweets today, you will notice that more and more people are shifting to customer-centric marketing tweets. While you may want to market your brand, putting your customer first will help the brand raise against all the odds. Consider interesting tweets that not only attract the target audience but also don’t read like an ad.

As long as the customer feels valued, he/she will most definitely become a loyal customer, if not a follower. Twitter engagement is a great tool. Engaging your audience, posting engaging content, and using a human-centric marketing tactic should win more followers your way quickly.