If you’re a new business wondering why you haven’t got enough customers, you may need to think about how you are marketing your product or service. One of the hardest things for a startup is getting that lead flow coming in for the first time. You know that once you have a reliable stream of interested people, everything else will fall into place. But how do you get that going? Looking at some of the most successful businesses in the world, the common theme is that they offer something for free first. Providing free trials is a key to an effective marketing strategy.
All the Biggest Industries Have Offers
New business owners should always look to the most successful companies and examine what has worked for them. Rather than try to reinvent the wheel when it comes to marketing, the safest option would be to simply copy the strategies that are generating amazing results for so many others out there. The common theme that can be seen across nearly every industry is the proffering of a freebie to get people interested.
Letting someone try something for free before they decide to pay is common. In the entertainment industry, there are plenty of free trials to be found. Netflix, HBO Max, Amazon Prime, and Spotify all offer a trial of their full service before users pay any money. The same can be seen in the online casino industry. At https://www.vegasslotsonline.com/, there are a number of free games for people to choose from. These include Book of Dead, Wizard of Oz, and Starburst. Players can get the hang of them first and then decide if they want to spend money on them. Freemium games like Clash of Clans and League of Legends also let people start out playing for free. The gaming experience can then be enhanced through payment.
Offers are ubiquitous across other competitive sectors. The food delivery industry is getting bigger at the moment, with various services vying for customers. Options like Deliveroo and Uber Eats sometimes give out discount codes to attract new customers.
Facebook Advertising Needs a Lead Magnet
One of the best ways to get a reliable stream of customers flowing into your business is through Facebook advertising. Marketing to people on the platform is relatively cheap, and it can get your business in front of the people who are most likely to be your ideal customers. The whole idea is to get your sponsored link appearing in people’s news feeds. It has to encourage them to click on it to learn more.
The most successful Facebook ad campaigns are those that offer a massive discount or something completely free. People need to have a good reason to take them away from their scrolling. This requires highly targeted ad copy that speaks directly to your audience, and ends with a call to action telling them to click to receive free trials. This could be anything from a free starter at a restaurant to a free 30-minute session with a personal trainer. This is called a lead magnet, and it is designed to pull people into your sales funnel where you will ask for details such as their email address and phone number.
Creative Offers Can Help You Stand Out
With the sheer abundance of offers out there, consumers have become wise to some of the techniques that are used and are put off by them. For example, the offer of a free consultation is one of the most commonly seen lead magnets out there. People know that this doesn’t really mean anything, and are weary that they are going to have to pay more to get any real value. For this reason, it is important that your freebie is something that people would be interested in receiving.
Do some research and find out what successful people in your industry are offering. You could aim to replicate their free trials but add your own twist that makes your business stand out.
Giving a freebie makes financial sense because it attracts more potential customers to your business. Once you have collected their information and stoked their interest in your product or service, you can then take them up your value ladder and sell higher ticket offers to them. A small amount of investment in advertising can go a long way.