We all know how hard it can be to sell a product online. There are just so many people out there looking to do the same thing, and the sheer number of products similar to yours makes it increasingly difficult for people like us to sell anything. This is especially the case on huge websites such as Amazon, but that doesn’t mean you can’t be successful- you just have to know how to get your product out there. Thats’s where the Amazon A9 Algorithm comes into play. If you know to work it to your advantage, you could be a very successful salesperson on the site. It’s not an easy thing to get to know however, and that’s why we’re here with our quick guide to the A9 algorithm and to tell you how to rank your Amazon listings.
What Is the A9 Algorithm?
So what actually is the Amazon A9 algorithm? It’s more or less the way Amazon ranks its products when people use their search engine. It’s very similar to the way Google does this with search engine optimisation, with a few minor differences. When people search for products, those ranked highest by this algorithm will come up first. This gives them a better chance of selling. Basically, the higher your ranking the better your chances of selling a product.
The algorithm works in a very specific way. An example of this is the ways it decides what products are ranked at the top of their site. In most cases, products with better sales are ranked higher on the list. This is because they have a proven success rate and are statistically more likely to sell again. This is what makes it so difficult for new products to climb these rankings. It’s difficult to start selling in the first place. Big products will dominate the top ranking spots and therefore your products could go unnoticed.
What Can You Control?
So how do you actually work your way up these rankings? There are a number of important things to consider, including the keywords in your product descriptions. These are exceedingly vital to the success your product will have, and you need to make sure they’re on top form. Having keywords that are sharp and to the point will boost your ratings in the A9 algorithm, and will make it more likely that your products will show up higher on search results pages. Don’t include any unnecessary words which will simply take up space and damage your chances of successful sales.
The images you select for your products are also very important. A lot of shoppers on Amazon base their decision for buying a product on the images provided, so making sure you put up a good choice of pictures will boost your A9 ranking and your chances of making sales.
You can also monitor how your products are doing in the rankings and with the A9 algorithm. This will keep you up to date on whether the images, keywords and marketing tactics you are using are working, and you’ll be able to make any changes in accordance with the data you check up on.