In the words of legendary rocker Bob Dylan, “he not busy being born is busy dying” and the same can be said of any business. You see, the secret to the success of any enterprise is to constantly innovate not only their product or service but their marketing efforts. After all, marketing and advertising is how you present your offering to the world. So it’s important to keep up to date with the latest marketing strategies that your brand can benefit from. That’s how you achieve better sales and retain customers over time. Digital billboards are one technique to add to your strategy.

Digital billboards have been around for a while now and yet very few people know how they work. In this article, we’re going to delve deep into how they can help you increase your sales and customer retention. Read on for more.

The benefits of using a digital billboard

Customer experience

The modern-day customer experience is executed via digital media regardless of the medium. This means businesses need to be more creative when it comes to creating content that delivers their message, because it’s not easy to translate a tactical experience into a digital platform. Digital billboards are very effective at delivering information in an impactful manner, thanks to their attention grabbing visuals and interactive nature. Digital billboards can even be designed to allow for touchscreen interfacing, so that a viewer might feel as though they’re actually part of the experience.

The important thing is to deliver a unique, exclusive, unforgettable and enjoyable experience. It must be visually enticing too so that the viewer is inspired to action. Whether you’re appealing to people’s sense of humour or tugging at their heart strings, you need to make sure that the experience leaves a lasting impact.

Digital billboards tick all the boxes when it comes to the characteristics mentioned above. That’s why they offer high engagement rates and customer satisfaction, as shown in the amount of conversions that businesses make after installing them.

Competitive Edge

Another advantage that comes with using digital billboards is that it gives you an edge over your competitors. It’s one of the few marketing tactics that allow you to differentiate your brand from the sea of noise that’s constantly bombarding consumers out there.
Digital billboards achieve this through the intelligent use of creativity unlike with other forms of traditional marketing that are static in nature. Thanks to the interactive experiences that digital billboards allow you to deliver, you can play around with different approaches to keep your display dynamic and interesting.

Increased Visibility

As marketing guru Gary Vaynerchuck is constantly saying, we live in an age where attention is the currency to go after. And because customers have access to so much information both on and offline, it only makes sense that brands would want to use marketing methods that capture the attention most efficiently.
Digital billboards are great at this because they stand out. They also allow you to re-target customers so that they see your brand messaging time and time again. This increases your brand presence and improves the chances of your brand being recognized by the customer without being physically present.

The digital screen leaves an imprint on the customer’s mind which will keep them coming back to you. Now pair that with a fair amount of creativity and you’ve got a killer combination. For best results, make sure to install your digital billboard in a public location that has frequent traffic, like a shopping mall, a large department store or even a traffic intersection.

Branding

Branding is an essential aspect of increasing sales because it contributes to the creation of brand awareness. How do you think companies like BMW and Coca Cola have lasted through all the economic ebbs and flows over the years? By building brand awareness through effective marketing tactics like digital billboards.

Just recently, China introduced the world’s largest LCD screen in one of its popular shopping malls. Some of the advertisers that signed up to be featured on the screen broadcast include BMW, Bobbi Brown, MAC Cosmetics and Hyundai. Clearly these brands appreciate the value provided by digital LED signs, and you can too thanks to the accessibility of digital billboards.