Every business understands the importance of branding, but honing your brand means going beyond your company logo, official company business cards, and website. Internal branding plays an important role in company success, and office design can help unify the values you put out into the world with your internal processes.
From the moment an employee joins the roster, indicate the need for clean spaces and attention to organization. Nothing’s less remarkable to clients than disorganization and a lack of attention to detail. Whether it be papers spread haphazardly across a desk or books piled in disarray in public meeting spaces, mess isn’t impressive. Offer the right storage solutions to your employees, whether it be shelving, storage units
Avoid the Sterile Feeling
It’s important to keep desks and work spaces clean and clear of clutter, but that’s not to say you and your employees and colleagues must forgo adding personality to your space. In fact, forgoing décor means crafting a sterile environment—the last thing you want is your business to come off as cold and imposing to visiting clients. Companies like Touch of Modern offer sleek art prints and objects that can serve as statement pieces in any space. Hang something big and bold on the entrance wall that will capture attention, add aesthetically pleasing artwork throughout the building to improve both company morale and showcase your brand’s attention to detail when it comes to client visits.
Harness the Power of Color
Don’t underestimate the power of color on the human psyche. For employees, color plays an important role in productivity. Depending on your industry and daily processes, there are a variety to hues to focus in on. For creative industries and roles like graphic design, brighter colors can stimulate the imagination and improve creation. If your business deals with high-stress deadlines, tranquil colors like light blue and green can calm the nerves and keep your employees cool under pressure. Also consider incorporating the colors from your logo, especially if you frequently field clients within your office. This is one of the most budget-friendly ways to revamp your office décor, and you’ll be surprised
Your business has likely invested a great deal of time and money into crafting the perfect logo, and as one of the most powerful tools of branding, logos should be rampant in your office. From floor mats at the building’s entrance to mousepads on each employee’s desk, there’s no limit to the spaces you can sneak a logo in. Be sure to have stickers or plaques adhered to the front door to greet guests and improve logo retention. Branding is all about making an impression, and ensuring potential clients remember you after leaving will only work in your favor.
Consider incorporating design elements and décor that reflect the industry you’re in. If you’re a fitness or lifestyle brand, it’s important to reflect an emphasis on health and wellness. It could be a conference room converted to a yoga studio, or a juice bar set up in the kitchen. If you’re an outdoor brand, make sure your office features an outdoor hangout area if applicable to your facility. If not, bring in plenty of vegetation and plants to breathe some life into an otherwise sterile space. Check out the office plant offerings from MyCityPlants.com.
Comfort is Key
For both productivity and positive branding, it’s important to focus on comfort, especially when it comes to office furniture. Invest in ergonomic chairs for employees to ensure they’re as comfortable and productive as possible, and consider standing desks to help alleviate back problems in your ranks. If you do field clients in your office on a regular basis, be sure to invest in comfortable seating for the reception area. First impressions are key, and you want to ensure your brand is as strong as possible from the moment a guest walks through that front door.
If you’re looking for ways to get your office décor on par with your company goals, use these abovementioned strategies.