If you own your own business there is a good chance that finances may be tight; especially if you are just starting out. You are probably aware that SEO is an important part of any marketing strategy, but how can you afford to invest in it? As a general rule, you are going to get better results if you can invest a significant amount of money. Chances are that you will see more impressive returns if you invest in professional online marketing solutions. The experts know how to optimise your SEO potential to improve areas such as sales and leads.
That being said, if you really want to start out being responsible for your own SEO, there are things you can do to make it easier. We are going to take a look at the areas you should concentrate on and give you some advice about what actions you should take.
The importance of keywords
There was a time when many businesses simply concentrated on cramming their websites with keywords. We are going to talk about why this is no longer sufficient when we discuss the importance of content. Keywords are still important though, and if you are doing your own SEO you need to ensure that your keyword research is good.
Why good content is vital
It’s essential that you use keywords within content that is well thought out and informative. If you have sole responsibility for SEO in your business you should concentrate on making sure that the content you create tells visitors to your website what they need to know. Remember that you should be succinct. A web page that is overcrowded is off putting.
Google recognised the importance of content when it introduced Google Panda back in 2011. If you want to optimise your search engine rankings you have to produce high quality content.
Do not forget social media
One of the best things about social media is that you do not have to pay for it. It’s an excellent means of interacting with customers and potential customers. The most important thing about your SEO presence, from an SEO point of view, is that it’s current and solid. You should not start up a social media presence then proceed to neglect it. Once you have a social media account you need to post relevant content on a regular basis. Think about what you are posting; it should not just be a string of promotional statements. You need to provide information of quality, such as links to authoritative interviews or videos about your brand.
Taking on full responsibility for the SEO of your business is a big task. If you start by concentrating on these areas you run less risk of spreading yourself too thinly. It’s also worth remembering that you may not start to see the effects of your efforts for several months. Do not be impatient; just keep monitoring your progress and remain focused.