A dependable source of new leads for your website, product, and service can set you up for success in more ways than one. Lead generation ideas and strategies you decide to pursue today could make a difference in the future of your company. As GetResponse states, you should always be aiming at creating a great first impression. If you don’t make a great first impression, your lead magnets will likely not work. This first impression will mean your visitors will come back for more and will likely become customers. Implementing these lead generation strategies are guaranteed to increase your engagement.
Email Marketing:
The oldest and yet one of the most effective strategies, engaging in email marketing can turn your subscribers into customers. These strategies and tactics, specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. Sending cold emails is more effective than it sounds, as a lot of companies want to find you or your product but may not know how.
Audio Content (Audiobooks and Podcasts):
Over 112 million Americans listen to podcasts, most of which listen as they’re waiting on the bus or on their way to work. With that being said, if you already have a sizable audience, they likely want to engage with you on a deeper level. Creating a more meaningful relationship with your consumers will make them more likely to visit your website and take you as an authority on the subject you’re speaking about. Podcasts are also really cheap to start up and can be put on Spotify for free.
If you want to get really creative, you could take your old blog posts and record them. You can then bundle your audio content with your written blog content as an opt-in for subscribing.
Creating Copy & Paste Templates:
If your customers are thinking of creating a blog, they will want to emulate your success. Creating a blog is difficult, so your customers will likely pay for your expertise on the subject. There are templates for cold emailing, privacy pages, how to create an ebook, how to create the perfect blog post, or even how to make an excellent script for podcasts.
Webinars:
Hosting a webinar can help with not only selling your product but can also drive a significant amount of traffic to your website. An excellent strategy is to promote your webinar that explains a product on a social media site. Once they sign up with their email, you now have a way to contact them through your funnel. While the webinar is going, you can plug multiple products or an offer that is only available to people in that webinar. Even if they don’t buy your product, you’ll gain a lot of exposure that may turn them into customers in the future with the email you got when they opted in.
Downloadable Guides:
Releasing shorter-form guides frequently can allow you to cover a specific topic deeply. This is also a really quick way to generate leads, as compiling a 10 to 20-page guide into a downloadable PDF can be written and edited within a few days or if you have a team, within a few hours. Putting unique guides at the end of blog posts will make it more likely your viewers will add their email to your list. Using free websites like Canva to make your ebook look pretty and exciting can go a long way to attract your creative customers as well.
Other Ways to Drive Traffic:
Different ways to drive traffic include:
- Online Courses
- Hosting Virtual Summits
- Launching a Side Project
- Answer Questions on Quora
- Social Listening on Twitter, Facebook & LinkedIn
- Speak at conferences
- Get Featured in Major Publications
- Go on Television
- Be interviewed by Podcasts or Radio Shows
Try combining more than one to optimize your growth and reach in the online community. The more you use, the faster you’ll grow. Research in length how these different lead generation methods can help your lead magnet become successful. And the next step is to convert leads into buyers.
