5 Top skills to land a marketing job at a startup
1. Content creation
Still the cornerstone of most digital marketing programs, email programs are getting smarter and more sophisticated. Marketing automation tools from simple things like MailChimp through to more feature-rich tools like Eloqua and Marketo are now widely used. Knowing your way around those tools and having some experience in multi-stage email marketing is a rare and valuable skill.
As mentioned in the above point on community management skills, managing a community over email is also very important. Being the person that manages email lists can help you get smart on this and provide you a theatre to run experiments and learn about tracking, analytics and what works.
5. Salesforce.com
Many startups are using Salesforce as their CRM system and although it’s easy enough to get started using the tool, using it to it’s full potential isn’t, particularly when it comes to tracking and analytics. There are also loads of tricks to learn around account visibility, pipeline staging and customer segmentation that aren’t intuitively obvious unless you’ve got some time with Salesforce under your belt.
Finally if you are looking for work, in marketing or any other field you can use psrsolutions to help you find the perfect job for you.
