1. Content creation
Being able to create engaging, relevant content is the first step for getting a marketing job in a startup. This does not only include writing skills, but being able to create video, build infographics and create presentations are desirable brilliant content creation skills too.
Don’t have the experience in creating content? Start your own blog now on WordPress, Tumblr or Blogger. The more you write the better you get at it. It also gives you great opportunity to experiment with other media. Examples of which include: Video content, podcasts and graphic content. Experiment with all these different forms of content creation to see which your readers appreciates most.
2. Community management
Engaging communities over social media is an important skill to have, being an expert in using tools like Tweetdeck or Hootsweet, will put you at the front of the employment line. Social media skills are important here but equally important are good people skills, especially around relationship building. As this role is often not just about the digital community.
Showing that you can engage and manage communities for your personal social media account, or for your blog accounts is a brilliant start.
3. Analytic skills
Companies are getting better at tracking their marketing efforts through clicks, conversions, impressions, keywords, links, mentions, along with more traditional pipeline stage tracking measurements. Being able to not just gather data but make sense of it is a skill startups are looking for.
Familiarising your self with tools such as Google Analytics, Mixpanel and GoSquared can be a boost for your analytical skills, as these tools provide a lot of data about your customers and their behaviour on your website & apps.
4. E-mail marketing
Still the cornerstone of most digital marketing programs, email programs are getting smarter and more sophisticated. Marketing automation tools from simple things like MailChimp through to more feature-rich tools like Eloqua and Marketo are now widely used. Knowing your way around those tools and having some experience in multi-stage email marketing is a rare and valuable skill.
As mentioned in the above point on community management skills, managing a community over email is also very important. Being the person that manages email lists can help you get smart on this and provide you a theatre to run experiments and learn about tracking, analytics and what works.
Many startups are using Salesforce as their CRM system and although it’s easy enough to get started using the tool, using it to it’s full potential isn’t, particularly when it comes to tracking and analytics. There are also loads of tricks to learn around account visibility, pipeline staging and customer segmentation that aren’t intuitively obvious unless you’ve got some time with Salesforce under your belt.
Finally if you are looking for work, in marketing or any other field you can use psrsolutions to help you find the perfect job for you.