What’s the most important thing your business can do to ensure success? The answer is to build a company website that attracts a healthy flow of visitors, provides useful and relevant content, and helps to build brand awareness. It doesn’t matter how big or small your company is or what industry, in today’s technology-driven landscape, a website is an absolute must. But that doesn’t mean that any old site will cut it, there are still factors to consider.
Here’s a closer look at five things a website needs to be successful.
Figure Out the Main Goal of the Website
For the website to be successful, you need to figure out what its goal is. Is the company website meant to inform people of your products and services? Is the main purpose advertising, will it be a way for customers/clients to reach you, read relevant news and content that relates to your products and services, or maybe it will be an e-commerce platform? There are all kinds of goals you can have.
At the same time, you’ll need to be thinking about who your target audience is. This will help you to bring the goal and audience together with clear and effective messaging and tools.
Make Sure the Website is Optimized for Mobile Use
It’s also very important that in today’s technology-driven landscape you ensure your website is optimized for mobile use. It doesn’t matter what kind of company website you create, who your customer is, or even if it is a B2B website – it needs to be optimized for mobile devices. This is such an important rule that it’s even discussed in this blog post that looks at 10 easy steps for a great B2B website. Discounting how many people use mobile devices to browse online and make purchases will hurt your company.
Choose a Simple Domain Name
Did you know that the domain name, the URL address that you choose, will also help to determine how successful your site is? It needs to be something easy, short, and make sense in terms of the company. Ideally, it should be the company’s name.
Break Up the Text with Other Content
One of the biggest mistakes you can make when designing your company website is to create a wall of text. When something is too text-heavy, people will quickly click off the site. You can break up that text and make it seem more appealing by using things like pictures, graphs, charts, product pictures, different fonts, text boxes, podcasts, videos, and so forth.
Give Visitors a Search Tool to Use
Finally, another key feature is to include a search tool on the website. This makes it quick and easy for them to find exactly what they’re looking for, which means you’re not making visitors frustrated or angry. It’s all about creating a positive experience.
A Website That Delivers Results
Using each of these tips and taking the time to thoughtfully plan out the company website will ensure that it is successful and delivers results.