With the advancement of technology and the allure of digital marketing, every business owner is aiming at having an online presence. Having a website is the most convenient and secure way of leveraging the online ecosystem. However, many entrepreneurs have a fair share of beliefs and misconceptions about web design and development.
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These misconceptions are a result of a lack of understanding and knowledge about how web design and development work. This article seeks to point out some misconceptions about web design and development and explain what’s actually true.
Misconception #1: It’s Easy – Anyone can Build a Website
Um, no, it’s not.
Web design and development isn’t an easy job. Some sites such as Craigslist may look simple due to the minimalist design but their creation involved hard work and thorough process. Every button or feature on a website takes hours of coding.
Sure, you can become a full-stack developer via training and practice, whereby you’ll be able to design, build and manage your own website. But if you just want a website for your business and you have no coding experience, hiring a web developer becomes your only option.
Fortunately, there are many reputable firms that specialize in UI design that you can hire to do all the design work for you. All you have to do is give your design specifications and they’ll take it from there.
Misconception #2: Once Your Website Is Launched, It Will Instantly Go Viral
The truth is; it takes a considerable amount of time and energy to get your site noticed.
No matter how minimalist or visually appealing a website is, it will never go viral unless the owner takes the necessary steps to make it happen.
Site traffic takes time to build. You’ll have to promote it effectively by posting regularly while keeping all the SEO guidelines in check. You may also want to hire an SEO specialist who specializes in promoting websites as well as leverage paid advertising.
Misconception #3: All Is Done After Site Completion
This is not just a misconception but a deadly mistake that many small business owners make. Web development isn’t a once-and-done activity.
Completion of a website just marks your entry into the online ecosphere. Afterward, your website will need to be updated periodically for many reasons, including security and compliance, not to forget improving user experience.
For instance, in 2015, Google rolled out the Mobilegeddon update that required all sites to be mobile-friendly. Those sites that didn’t comply were penalized and ranked behind those that were responsive. Moreover, you’ll also need to regularly update your website with fresh content for SEO purposes.
Misconception #4: Your Site Shouldn’t Cost Much to Build
One of the most vexing misconceptions about website design is that it should be cheap.
Sure, it’s easy to hop on to freelance sites such as Upwork and get a website built for less than $100. But as the saying goes, ‘you get what you pay for’.
A website with flawless functionalities and stunning aesthetics is the result of an experienced web developer/UI designer. Many people tend to gravitate towards the cheap end, forgetting that the talent required to produce such an exemplary work takes time and costs money.
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