If your website is starting to look dated or you find yourself wondering why your traffic is stagnant no matter how hard you work at your digital ad campaigns, it might be time for a reboot. Redesigning a website is a great way to drum up some new traffic, encourage users to give your new page a look, and re-establish yourself with the major search engines after an overhaul. However, trying to get your head around all of the work it takes to make this happen can be a great reason to kick a new web design further down the road.
The following are some great reasons why it is worth the time and effort to improve your web design as soon as possible. If you do not have the time or the desire to take on this project by yourself, luckily there are reliable teams who can handle all of your web development for you while you keep running your business. Regardless, consider the following if you are looking for an effective way to really push forward and improve your web traffic and new customer acquisition.
After you launch a new website, you can send out an email to your mailing list letting everyone know about your new look and encourage them to come and take a look. This is a great way to stay relevant without sending out sales-y emails, and could result in some good engagement.
After a redesign, you will be able to enjoy the benefits of having a revamped user journey that helps new visitors identify their goal and navigate seamlessly through your site in order to convert. When a new visitor arrives to your site from the search engine results page, an outdated design is an easy way to send them bouncing back to the results and looking for the next product or service with a better site. A new site will help lower your bounce rates.
When you are working with an experienced and professional web design team, you can be confident that your user journeys are optimized and that there is amply tracking in place intended to give you precise information about how visitors interact with your site, and where you can implement improvements to keep them coming back for more.
Search engine optimization is quickly becoming one of the most important digital marketing tools around, for a variety of reasons including the fact that an effective SEO campaign provides your visitors with useful and engaging content as opposed to simply trying to get them to click an ad. When you redesign your site, you will have an opportunity to go through and update all of your titles, tags, and descriptions in order to send a clear signal to the search engine crawlers that you are an organized and reputable source.
As you are focusing on eliminating dropoffs along your user journeys, the end benefit of this focus is that more of your visitors will ultimately convert on your page. Whether your target conversion is a transaction, signing up to your mailing list, sharing an article, or requesting additional information, each of these funnels will be central to your redesign in order to improve your site’s performance.
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