Imagine if you could condense a business advertisement, call-to-action, and your company contact info into the palm of your hand. That’s the power of a business card.
And in today’s digital age, a business card still has a real impact on potential customers.
But don’t let that put the pressure on when it comes to designing your next business card. With the right tips and tricks, you can design a card that will leave a lasting impression.
Let’s look at 6 things all the best business card designs need.
- Meaningful First Impression
Your business card doesn’t only provide information, the design communicates who you are as a company.
If your products are fun and creative, reflect those qualities in the design. If your working style is formal and straightforward, keep it strictly professional.
The best business card designs give a meaningful first impression of your company’s personality and values.
- Logo is King
Your company logo should be front and center on any business card design. Most people place the logo prominently on one side of the card while printing contact information on the other.
Having a logo establishes your identity to potential customers. It also gives them a memorable image to relate to it.
- Easy to Read
Your favorite font may be beautiful on your company website, but that doesn’t mean it’s going to print well on a small business card.
Make your card easy to read by using simple brand fonts. Software such as Adobe Spark business card designer will let you see the finished product, and the readability of the font, before it’s printed up.
- Reinforce Branding
Business cards are another form of marketing. So don’t sway from your branding, always keep it consistent with other marketing material.
Besides your logo, use your brand colors and fonts. Keep the format and design similar to things like your website.
Being consistent with branding prevents confusing customers and lets you be easily recognizable.
- The Right Information
Don’t try to cram as much information about your company onto the card as possible. The best business card designs are simple, uncluttered, and straight to the point.
Necessary business card text should include your name, job title, company name (if it’s not in the logo), phone number, email address, and website URL. If there’s room, you can also add the company’s physical address and social media links.
- Good Card Stock
Designing your business card isn’t the time to cheap out on the quality of card stock used. Remember, your card represents your company. You don’t want people to think you like to cut corners.
Use a heavy card stock that will stand up to wear and tear. The prices are still reasonable and worth every penny when it comes to making an impression that counts.
Make Your Company Stand out with the Best Business Card Designs
Business cards are a small but mighty form of marketing. By using these tips, you can make the best business card designs bring your company to the next level.
Looking for marketing advice you can use for your company? Check out more posts in our Marketing blog!