As a small business owner, you may think that SEO is unnecessary or even not worth your time and effort. The naysayers argue that this marketing discipline is dead or at least ineffective while advocates believe that it is very effective. SEO optimization is constantly growing in importance and a few years back, it played a crucial role for midsize and large businesses. Now, it is just as important for small business.
SEO involves improving how visible your website is through the various search engines. The problem is that Google’s algorithms are always changing, making it difficult to figure them out. The good news is that when you commit to SEO, you don’t have to handle the job all alone. Start the process by learning how to choose an SEO company. Keep in mind that you’ll want to go with a professional organization like this SEO agency in Edinburgh that knows how to keep up with Google’s evolving algorithms because that will get you to the top of the rankings, and keep you there.
Here are five reasons why you need SEO for your small business.
- Optimal User Experience
User experience, or UX, plays a large role in your ranking status. It is simply how a visitor experiences your website while they are navigating your webpages. Search engines know how to interpret a favorable and unfavorable user experience. Customers also know what they want – a site that is understandable, easy to navigate and provides useful and engaging content.
An effective SEO strategy incorporates building a positive user experience, leveraging it to work in favor of your brand.
- Optimal Reach
In today’s highly competitive and hyperconnected world, it is important for small businesses to be able to reach their target audience with their products or services. If done right, SEO can help your website rank top on search engine results. Additionally, with the first page of search engine results receiving 95% of all web traffic, you’ll really need to enhance SEO to increase your online visibility. Failing to do this will prevent you from ranking as high as possible which will reduce your online visitors along with the revenue associated with the visits.
- Optimal Potential for Conversion
The ultimate goal of SEO optimization is to increase the amount of qualified traffic to your site with the intention of turning visitors into customers. You can get more business through organic search by having the end users fill out a form, download a brochure, buy something or perform other actions on a site.
SEO is one of the most powerful ways to improve conversions from end users and increase your revenue. A professional content writer can provide content that can influence your conversion rates. Regularly testing your website can also help you monitor your performance allowing you to improve your conversion rate.
- Exposure for Brand Awareness
One of the benefits of SEO is that it creates online exposure for your brand. When your website appears on the first page of search engines, people start recognizing your brand. When they see your business’s name often, they are more likely to trust your brand than others that don’t have a strong online presence.
- Optimal Insight into Your Customers
SEO optimization increases traffic to your website. With a high number of visitors, comes a wave of valuable information. When utilizing tools like Google Analytics, you can get valuable information from your visitors. This includes how they find your website, their geographical location, the channels they prefer to engage you on, how much time they spend on a page and the type of content they enjoy reading from you. You can use this information to create an effective marketing strategy.
SEO is important if you’re looking to thrive and survive in the business world of today. Without SEO, your brand won’t have online visibility meaning customers won’t be able to find you and do business with you.