Anyone who runs a modern business will understand the benefits of creating a strong online presence. However, most people have little understanding of how their ranking in Google can affect their company.
With that in mind, we’re going to take some time to set the record straight. Google is the largest search engine in the world, and so it makes sense that you will want to rank as highly as possible.
- High ranking increases traffic. You need as many hits on your website as possible if you want to become a successful brand. Ranking in the best position within search listings could double or even triple your traffic levels.
- High ranking increases sales. So long as people don’t land on your site because you’re ranking for an irrelevant keyword, you should notice that improvements in ranking come with an increase in sales.
- High ranking lets consumers know you are reputable. People trust Google, and that is why they trust websites that rank highly. Google would never place a dodgy domain at the top of their search listings, no matter how much SEO you perform.
- High ranking looks professional. When we see a website ranking in the number one spot for certain keywords, we know the owners have spent a long time reaching that position. In most instances, that means they have organised a lucrative marketing strategy. Any brand with a marketing plan that strong must be incredibly professional. Sometimes you might get lucky and rank by accident, but that almost never happens.