How to get your website noticed on the Internet by spending very little

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Shout from the roof tops that you have a website

Once you have set up your website there is no point just resting on your laurels. You need to broadcast to everyone that you have a great product/service that is being advertised on the most awesome website in the world. A good place to start is with a blog, it could either be on your site or on another website that links to yours. A blog is a great way to share any information or message you want – these can be thoughts on certain topics or even tips and lists in order to educate readers about your industry. Blogs can enhance your SEO reputation and boost your presence on the web. Top tip: don’t make your posts to sales orientated, people will then know that they are just reading an advert and are unlikely to take-in or share the article.

Content

Following on from the last point, your website needs to have original and informative content. By writing original articles, something that’s useful, informative, funny, free, beneficial or helpful, for instance, you’ll encourage people to link to what you’ve created. Links to your website, especially from sites that are more established than your own, will help boost the visibility of yours in search engines. It is useful to put your keywords in your pages titles whenever you can. Keywords that are in a different format, size or in the title, Google will give a higher weighting to them. If your website has images it is definitely worth extending the filenames to include keywords, as well as putting them in the ALT tags. You could also write a description of the image also when embedding the image in your website. All SEO techniques start with good content creation.

Engage with your market

If blogging is a way of informing then social media can be a way of discovering and interacting with your market. Social media sites like Facebook, LinkedIn and Twitter bring together content and conversation, with a potential audience of thousands. The onus is on you, answer questions, respond to comments; be a sociable business rather than one that just simply sells.

Keep tracking, analyse and adapt