Branding is a hugely important part of business and if you’ve decided to use a charging station for your event it’s a necessity. But how do you do so? Well, we’ve compiled a list of tips and advice to guide you through the process.
Nonetheless, the most difficult part is for you to decide how you are going to brand your charging station.
The following tips and advice might help you decide upon the most effective manner of showcasing your brand or special event to your fans and followers, as well as to people making use of your charging station if you decide to rent phone charging stations for events.
Language
What kind of messages you want to broadcast to people who are going to charge their phones at your station? Would you simply want to display your brand, or you’d like to convey some of your values as well? You can use your station as an excellent medium for advertising a new product, an event or a new location.
Colors
How catchy are the colors of your brand and your logo? Are they powerful enough to capture the attention of people passing by your charging station? Where will you place your station? Keep in mind that using vivid and bright colors is an effective method of attracting attention. Seasonal and themed colors are also great ways of making your station more appealing. For instance, if you have a black and white logo but you’re going to place your charging station at a music festival, consider adding some bright green or yellow, as they will make it more visible to those who need to charge their phones. Whenever you consider attending a corporate event or a business conference, stick to your regular logo and branding colors.
Communicate
Your charging station should have a call-to-action, as this is the best way to attract people to use it. Something along the line of goCharge would probably do fine. Consider inviting your friends to a brainstorming session, in order to find the best way of connecting with your potential clients. At the same time, don’t forget to add your social media handles, so that people can have multiple ways to get in touch with you.
Target Market
Who is your target audience from demographic point of view? Where are they going to use your charging station? What kind of business are you?
All these being said, you shouldn’t worry about not being able to find the right branding for your startup.
