Purchasing business stationery is not something all businesses consider an important business decision that needs careful thought and deliberation. However, business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery such as envelopes, business cards, pens demonstrates professionalism and can often attract new clients.
Business Stationery Projects the Company’s Image
Establishing trust is an important part of attracting and maintaining clients. The main purpose of business stationery is to depict the company in a positive and professional manner. Professional stationery tells clients and potential clients that the business is professional and legitimate. Quality stationery will leave a long lasting impression. It is basically the face of the company.
Stationery helps with Networking
When corresponding with clients and other businesses, business stationery is the first thing they notice. As well, when meeting potential clients for the first time at a meeting or conference, business cards are the first thing they see from the company. Quality business stationery is part of the introduction and should represent the company in a positive manner. It is important to remember that after a company representative gives a business card and leaves, the business card remains with the potential client so it is important the card depicts the company’s professionalism. Custom stationery demonstrates that the business welcomes and appreciates the client’s business.
Business Stationery as a Marketing Tool
Because businesses are constantly sending out communications, giving out business cards, and other office related items, it is important that businesses acquire and use a variety of different types of stationery. This can include custom stationery letterheads, envelopes, business cards, pens, pencils, invoice and compliment slips, brochures, folders, roller stands, contract proposals, quotes and estimates, letters of recommendation, thanks and apology, and more. By having a variety of different types of businesses stationery, they will be constantly marketing their businesses in a creative, professional, and non-intrusive manner. Specialist providers such as Pen Warehouse understand that stationery should be unique to the company with a distinct logo, made to a high quality and reflect the professionalism as a company.