Startup Releases Smartphone Case Dedicated to Functionality Rather Than Gimmicks

If you have ever been for a run in legwear that had small or loose pockets then you’ll know the pain of having to grab your phone while it’s inside your pocket, desperately trying to stop it from falling or hitting you in spots that make you wish you had had other thoughts. And for most of us our smartphone is our life.

The Indiegogo funded startup, Budu, may have saved us from this predicament by taking on the modularity concept that many tech giants seem to have let go of (Yes, I’m looking at you Google Ara). The case provides solutions for daily situations where you need your smartphone “in-hand,” but not actually in your hand.

Needing to check your GPS directions while driving a manual-shift car without developing juggling skills is an issue that was addressed by several mobile car holder makers, but the same issue occurs every time you try to reposition it. The holder comes off and its glue never sticks properly again. Budu solved the issue by using magnets that will work every time like the first, because that’s just how physics work.

The genius of the startup’s product is that it’s not set up for only one situation, but offers different attachments to tackle as many challenges as possible, think armbands for joggers and handlebar attachments for the gym or while pushing a baby cart. Budu’s main aim is to create a high-quality product that will last its users, rather than adding more functions that will probably go unused.

Aesthetically the case is a crowd-pleaser, since it offers the ease of swapping out different customized faceplates, rather than having to purchase several cases for the same purpose.

The company reached its funding goal on Indiegogo, but has yet to expand its catalogue to serve smartphones other than the iPhone 7 and 7 plus. However, it has been met with praise by users over the internet, dubbing it “the Swiss Army knife of cases.”