How are consumers behaving in your specific industry, why is your product important and what problem does this solve?
Our online payment gateway is created for people who sell over the internet. Online buyers are usually impatient, they want to buy fast without long and complicated checkout process. For that reason, the solution needs to be simple and convenient, but also highly effective.
We know that the number of sales and conversion rate are one of the most important determinants for our clients, so we’ve created the payment solution with one-click payment possibility (by using a token technology), and with no need to redirect online shoppers to external payment providers.
What is your product? How does it work?
SecurionPay is an online payment gateway that simplifies credit and debit card processing. It allows merchants to add payments to their websites with ease, no matter if they are a developer or a non-technical person.
Our goal is to give vendors a payment solution that boosts their sales and increases conversions in the last step of the payment process. With SecurionPay, there’s no need to redirect customers to an external website to pay, which means that merchants minimise the risk of losing customers. It also gives the ability of simple and fast customization, even on mobile devices, so they won’t lose mobile-ready customers.
Please describe your (founder) personal journey in the creation of your business
I’ve worked in the payment processing industry for the last 12 years evolving from the regular sales man, to the COO and the Head of Sales of one of the significant players on the market. You can find more about me here: https://letstalkpayments.com/lukas-jankowiak-story/
How does your product differentiate itself from your competitors, or current alternatives?
SecurionPay is an innovative online payment gateway with a drag-and-drop implementation solution. Even a non-technical person can add payments to his/her website. It takes just a few clicks (thanks to an intuitive wizard) and is one of the quickest ways to start processing and implement online payments. What’s more, we provide a clear set of powerful APIs, so developers can integrate a payment gateway the way they like.
M-commerce is growing fast and our solution is adapted to mobile user demands. Each online business owner can provide convenient payment solution to his/her customers, which allows them to pay on any devices they want.
All that come with user-friendly and smooth checkout that people love. We know that merchants are looking for high usability and UX to boost their payment conversion.
Who are your customers, and how is this evolving with the emergence of new technologies?
In general, our customers are online business owners, ranging from e-commerce merchants or dating website owners to developers that build eCommerce websites. It’s obvious that they want an innovative solution to process payments, but we had to get to know their needs first. Therefore we talked to some of them and the major problems were: too long integration process, badly-designed checkout (with too many form fields to fill out), and the need of redirecting customers to the external payment providers (so they were losing customers at the last step of payment process).
To answer their needs, we’ve built the payment solution with easy integration process and well-designed checkout. Now, they can save time and money and provide simplifying payment process for their customers. All that of course, come with growing number of sales and increased conversion.
What trends currently excite you in this industry?
What excites us most is the fact that our solution fits in the current exciting trend – making online payments way easier as they used to be or still are right now. We believe that this trend will be extremely beneficial for merchants (easier buying process means higher conversion and revenue) and end customers as well (less complexity in the checkout process). Fintech is in general a very exciting industry and there will be many examples of business disruptors in the nearest future.