Christmas is nearly upon us, and for entrepreneurs with season summer ventures this means that the time has come to reduce costs and consider diversifying into new markets. By developing a new or complimentary business that can help you to remain profitable throughout the winter, for example, it is possible to double your businesses turnover and build a more rounded foundation of knowledge for their future.
3 Seasonal Business Ideas that can Generate Money during the Winter
When it comes to diversifying into winter markets, the precise direction that you take will depend on your existing venture or any previous experience that you have as an entrepreneur. It is always better to persevere with a business model and market that you are familiar with, as this will enable you to save money and operate efficiently.
With this in mind, let’s consider the following options: –
- Sell Winter Attire and Accessories
If you own a business that sources and sell summer garments, the most logical idea is to deal in cold weather apparel and accessories during the winter. This is the ultimate example of diversification, as you are simply adding new lines of stock under the banner of an existing and established business. By replacing your summer lines with winter coats, hats, sweaters, scarves and gloves, you can simply develop your stock holding and maximise revenue during what would usually be a quieter business period. This idea also has potential for new and aspiring entrepreneurs, as the Safestore blog reveals that sites such as eBay offer lucrative sales options all year round.
- Offer Snow Ploughing and Drive Clearing Services
For those of you who own and operate summer gardening and landscape businesses, the winter weather provides a significant challenge. This is unless you decide to diversify and take on similar manual tasks during the winter, however, as this will help to maintain a steady flow of business all year round. One of the best examples is to develop a snow ploughing or drive clearing service, as this can be done without the need to invest in too much additional equipment or training. All that is required is a strong work ethic and an existing network of clients, which will allow your business to evolve simply and organically.
- Deliver a Holiday Decorating Service
If you skill lies in decorating or embellishing an existing living space, there is no reason that you cannot tailor this to suit the winter market. More specifically, you should consider offering a holiday-themed decorating service, which is likely to experience a high demand during the festive period and enables you to build revenue during December. While everyone loves to decorate their home during Christmas and the winter period, busy households do not always have the time to do this effectively so you can use your skills and experience to help them resolve this problem.