How to prepare a pitch

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Get it clear in your head what your business stands for and what is the main benefit that makes your offering attractive. Think of how you differ from your competitors and why you are better than them. For example MarketInvoice is very different to the main short-term source of working capital finance, factoring. Our three main advantages are flexibility, cost and scope. Remember the key points of your offering and think how that relates to your customers’ needs and interests.

• Prepare for the cross-examination

You would be foolish not to anticipate objections or questions the audience might raise. As you become more adept at pitching and have done it a few times you begin to know the type of questions you will be asked. Decide whether to put the answers in the pitch or just have them ready.

• Let the figures do the talking

Collate facts and figures to support your argument. Statistics can be used to show how successful your venture is/going to be, they can highlight your growth and also indicate the popularity of your business service. When pitching your business make credible projections and be prepared to defend them.

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